It's not just the typical fashion trends and trends where, among the new spring must-haves, pleated skirts, wrist bands, terry socks and tennis sneakers are popping up.
The specialty is back in the limelight, the number of tennis players is increasing, the number of amateur tournaments is increasing and the minimal sportswear of world champion tennis players becomes a starting point for the 'quite luxury' style (wearing very expensive minimal clothes), discreet luxury, that the richest people around the world like.
Thus tennis reaches the noble and aristocratic game of golf and beats padel, which was making a dent in fields and players year after year.
Wimbledon, ATP Finals, Indian Wells and the 'Sinner' effect are making themselves felt and the trend bewitches the Scrooges with an offer of clubs equipped with red clay courts, consistently maintained, clothes, accessories and 'capsule collections' combined with minimalist tennis outfits designed by the most famous, highly coveted and quickly sold out designers.
The circles and clubs of the peninsula welcome new tournaments and registrations, such as the Alberto Bonacossa Tennis Club Milano (founded in 1893, cradle of tennis and Milanese cultural heritage) and the Circolo Canottieri Roma (founded in 1919, with a non-repayable admission fee of 7,500 euros), equipped with six well-kept red clay courts which are regularly worked, even raising the clods to guarantee maximum sporting performance (so much so that many champions who arrive in Rome for the tennis internationals at the Foro Italico often train here, as the legend Roger Federer and the Spaniard Casper Ruud).
“Interest in tennis is greatly increasing - explains Paolo Vitale, president of the Circolo Canottieri Roma - and there is a strong rapprochement with tennis on the part of some who had abandoned it for padel and have now returned to clay courts. red.
The success of Sinner certainly contributes to this change, which has brought back the desire to engage with this sport, with an increase in young members.
We also notice it from the growing participation of members, from teenagers to those over eighty, in our tournaments which in recent years had weakened somewhat.
They participated en masse in the last edition."
Tennis returns to embody a cool style even for those who can't hold the racket in their hands and don't want to learn.
The pleated skirt by Palm Angels (current models cost over 400 euros) is among the must-haves of the upcoming summer, worn combined with a polo shirt, a pair of slipper-sandals on the feet and a mini baguette in hand, reports the portal of Farfetch e-commerce.
Terry tennis socks are also a must along with sneakers (like those by Isabelle Marant, 55 euros per pair), ditto the 'sweat-stop' bands for the wrist and forehead in sponge (the set by Emilio Pucci at 450 euros ).
The rackets are also designer, also produced in limited editions.
They range from the new white racket from the Casablanca Paris brand dedicated to luxury tennis style (at around 1,800 euros) to that of Saint Laurent created in collaboration with Wilson (600 euros).
The bag is an essential accessory, to be carried on the sidelines or to show off wherever you want (at the gym, shopping, etc.).
Thanks, once again, to Jannick Sinner who showed up on the Wimbledon court in total white as required by the regulations but with the renowned Gucci bag in a personalized version for him with the initials 'JS' on the shoulder (the classic version costs around 2,000 euros ).
An exception to the rule granted by the organization which does not include any other colors on the pitch other than white.
It is again Jannik Sinner who participated, in the front row, at last edition's Milan Fashion Week as a Gucci testimonial.
Among the testimonials from the fashion world we also note the Spanish tennis player Carlos Alcarez (brand ambassador of Louis Vuitton) and Matteo Berrettini (Hugo Boss testimonial for the spring/summer 2024 campaign).
Aside from the designer bag, top-of-the-range, artisan-made racket bags are also coveted among the tennis style must-haves and the e-commerce platform dedicated to hand-made Italian luxury, Artemest, includes backpacks with sections among its references. also for more pure leather rackets, entirely handmade by the Terrida brand of Venice (at 480 euros).
There is no shortage of luxury resorts, the cradle of five-star tennis.
Among the top places reported by the Lux Tennis Private Coaching portal (Spanish portal designed to create 'extraordinary tennis experiences in the world that resonate both on and off the court' by Joan Soler and Tony Rajaobelina, both former professional tennis players) are Evian Resort, on Lake Geneva with private coaching package and, in Italy, the Pullman Almar Timi Ama Resort & Spa, in Villasimius, Sardinia.
Furthermore, the San Pietro hotel in Positano and the Verdura Resort Rocco Forte hotel in Sciacca, Sicily, equipped with a tennis academy with instructors who are former professional players.
Reproduction reserved © Copyright ANSA