It's been a long time since the striped surprise bag that fascinated little ones - despite its invariably ultra-disappointing content - has disappeared from bakeries... However, it seems that the concept is once again seducing Gen Z. Destock Colis, a specialized company, has just come to open in Saint-Maur-des-Fossés, near Paris, its first store dedicated to unclaimed lost packages remarketed by it.
The principle ?
We buy (price by weight), among amused friends, a box or a sealed bag, chosen without knowing (we can feel) what it contains.
And… surprise, here is a pink dress, jogging gaiters or a miracle weight loss product!
A similar pop-up was successfully held in the Marais, Paris.
It's a bit like giving yourself a Secret Santa all year round.
The
blind box
or “mystery box” from Asia is also experiencing an astonishing revival throughout the world.
It most often contains a random collectible figurine, manga or kawaii (Marvel, Disney, Pokémon, Miniso, Sanrio), and it is bought quite compulsively by teenagers and very young people.
The famous Sonny Angel lucky charms, objects of all the desires of the moment, have the same surprise effect.
Some may come across the one with the head of cauliflower!
What do you mean, you preferred the baker's striped cone and his candy necklaces?
The famous Sonny Angel lucky charms.
Press Department