After Uber Eats, it’s time for McDonald’s.
The American fast-food chain becomes the new “title partner” of Ligue 1 for the next three seasons.
The contract between McDonald's and the Professional Football League (LFP) is not the first of its kind to combine sport and junk food.
From Coca-Cola to KFC, many giants of the food industry take advantage of sporting events to improve their image, despite questionable, even poor, nutritional products.
A marketing plan that has become commonplace but remains “problematic,” warns doctor and nutritionist Serge Hercberg (who, in particular, developed the Nutri-Score with his team).
He pleads for regulating this “sportwashing”.
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