We know well that a swallow does not make spring.
But if the Spring of Cinema could give wings to attendance, exhibitors would smile again... While the operation, which sets entry at 5 euros for all screenings in all theaters, begins this Sunday, March 24 and ends this Tuesday, March 26, cinemas are having a difficult start to the year.
After a month of January where attendance fell by 8.6% compared to January 2023, the month of February showed a drop of 16.4% compared to February 2023. Cinemas even suffered their worst February since 2013, outside of the Covid years.
Result: entries since January 1 show a total drop of 20% compared to the same period 2017-2019.
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