As of: March 23, 2024, 1:00 p.m
By: Sven Trautwein
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The #BookTok community on TikTok is growing and with it the offering.
New bestseller lists and an official sticker are the answer to success.
Around twelve months ago, TikTok and Media Control presented the first #BookTok bestseller list at the Leipzig Book Fair.
Since then, the #BookTok community has evolved and now covers an increasingly wide range of genres.
The platform is presenting some exciting innovations at this year's Leipzig Book Fair.
In the future, the community's most successful book titles will be published monthly in two additional genres and in Austria and Switzerland.
In addition, the platform and Media Control are introducing the first official #BookTok Bestseller Sticker, which highlights the community's most popular books in stores.
TikTok and MediaControl are presenting new bestseller lists and stickers at the Leipzig Book Fair.
© Jessica Gow/TT/Imago
The #BookTok community is now one of the most active and fastest-growing communities on TikTok.
This is reflected in the contribution numbers of hashtags such as #BookTok (30+ million), #BookTokGermany (274+ k) or #BookClub (2.3+ million).
The community's influence extends beyond the platform: its enthusiasm for books is also evident in bookstores.
In 2023 alone, over twelve million books recommended via #BookTok were sold in Germany.
This represents a 56 percent increase in sales of #BookTok relevant books compared to the previous year.
TikTok is reacting to this growth and, together with the market research company Media Control, is presenting new #BookTok bestseller lists and an official sticker at the Leipzig Book Fair.
#BookTok: New bestseller lists
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The #BookTok phenomenon has now crossed national borders.
Therefore, in addition to the current Top 20 Germany bestseller list, TikTok and Media Control are now also publishing two new #BookTok bestseller lists that represent the entire DACH region: Top 10 Austria and Top 10 Switzerland.
The community is also expanding in terms of content to include new target groups and genres.
In 2023, the number of #BookTok non-fiction or non-fiction books sold increased by almost 100 percent compared to the previous year.
That's why the #BookTok bestseller lists are expanding every month to include two successful genres: Top 10 Germany Non-Fiction and Top 10 Germany Young Adult.
The #BookTok bestseller lists are based on sales figures from Media Control as well as internal data and analysis from TikTok.
This creates a list of the 20 or ten most successful book titles of the month, which are discussed on TikTok and discussed in the #BookTok community.
All bestseller lists are published via Media Control and in the official newsroom.
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#BookTok: Stickers for publishers and authors
In addition to the new #BookTok bestseller lists, there is now also an official #BookTok bestseller sticker that authors and publishers can use.
There are three categories: #BookTok Bestseller, #BookTok #1 Bestseller, and #BookTok Bestselling Author, which identify the community's most popular books and authors in stores.
The #BookTok Bestseller Sticker can be purchased from the books' rights holders, such as publishers and authors.
Everyone who is placed on the #BookTok bestseller list can use the sticker, which is available via Media Control, for one year.
In addition, TikTok is launching a #BookTok Top 5 Challenge on the platform: In addition to the physical #BookTok Bestseller sticker, there is a virtual sticker on TikTok.
Publishers, authors and creators are invited to share their five best #BookTok discoveries with the community in a video.
They show what makes the books so special and why the community should definitely read them.
#BookTok reaches new target groups
Tobias Henning, TikTok Germany, says that #BookTok unites the TikTok community and the world of literature in a unique way, always reaching new target groups and genres.
He is pleased to celebrate this success with new #BookTok bestseller lists and the launch of #BookTok bestseller stickers, the press release says.
Another step to give the BookTok Community's discoveries and trends more visibility - in the future not only in Germany, but now also in Austria and Switzerland.
At the Leipzig Book Fair, in addition to the presentation of the new lists and stickers by Tobias Henning and Ulrike Altig, further insights into the #BookTok phenomenon were given.
In the subsequent panel “From TikTok to the bookstore” Tobias Henning, the creator Tabea Joanna, the author Jana Cramer and the BR literature expert Knut Cordsen discussed.
Here you will find ten BookTok recommendations about love, magic and passion.
With these tips you can survive the Leipzig Book Fair.
The editor wrote this article and then used an AI language model for optimization at his own discretion. All information has been carefully checked. Find out more about our AI principles here.