Where does this inflation of “without” in our daily lives come from?
Without aluminum, without paraben, without added sugars, without nitrites, without alcohol… The word has crept into all departments, from supermarkets to small grocery stores, and into our consumption.
We sprinkle it everywhere, we write it in big letters on the packaging.
Starting from this empirical observation, the writer Mazarine Pingeot had the idea of questioning the philosophical expectations, in her work
Vivre Sans
.
A philosophy of lack
(Éditions Flammarion/Climats.)
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“What's fun is the transformation of this absence of ingredients into value.
Here begins the analytical questioning: how did less become more, did absence become full?”, asks the philosopher.
We must place ourselves in the context of the last twenty years, that of runaway capitalism and consumerism.
This “without” of marketing comes in reaction to an excess (of colorings, stabilizers, etc.).
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