Noa Kochba/screenshot, Instagram/ Itai Cohen
The model
Noa Kochba
was chosen as the beauty queen of Israel in the last competition that was held about three years ago in 2021 and represented Israel in the Miss Universe competition that was held in Eilat.
In recent months, like many, she put on a uniform, and served in the reserves as a medic during the Iron Swords War.
In recent weeks, Kochba has been engaged in a lot of advocacy for Israel in the world, on social networks and also in face-to-face meetings with different groups and people.
She is now on an awareness campaign on campuses in the US, where she was met with a particularly stressful reception.
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The former beauty queen arrived at several campuses in San Francisco as part of the advocacy activity, where she encountered pro-Palestinian protesters.
The demonstrators, some of whom were Jewish, gave her a particularly tumultuous "reception" that included spilling red paint symbolizing blood on the entrance steps, waving signs and Palestinian flags and calling her "Miss Genocide" (genocide) and the well-known chant of "From the river to the sea".
Kochba said that she had to use security guards to guard her when she arrived for dinner in the city and shared that she received threatening messages on her Instagram page, following which she was afraid to upload content and photos so that they would not recognize where she was and follow her there.
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The demonstrators, who come from various groups of pro-Palestinians and anti-Zionists, uploaded documentation of the demonstrations to social networks and called Kochba, who served as a medic in the IDF on a regular basis and in the reserves, a 'baby killer': "Over 100 people gathered in the pouring rain to demonstrate for a free Palestine.
We are here to say, 'There is nothing beautiful about genocide', the protesters voted for a new and more appropriate title for Miss Israel - 'Miss Genocide', 'Miss Use of Jewish Trauma', 'Miss War Crimes' and 'Miss Me and the Nonsense' The goddess of genocide'.
Was the baby killer, Noa Kochba, crowned with your favorite title?".
Following the events, the Netal Association is increasing the helpline at 1-800-363-363 or on the association's website.
The line provides mental assistance to anyone who feels pressure, anxiety and needs support and mental assistance following the situation.
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Noa Kochba