Extensions for daily use, colors similar to the hair and shades of pure fantasy for rainbow effects for women of all ages and, for him, bleached hair on short cuts is a must, even shaved like the most famous footballers in the world do .
Furthermore, new green beauty treatments and lots of training, including adaptation to new sustainability standards and recommendations, are among the main themes of the updating of the hairdressers gathered at the Bologna fair on the occasion of Cosmoprof.
Here the Italian Chamber of Hairdressing, an association that brings together CNA Benessere e Sanità, together with Confartigianato Benessere and Cosmetica Italia, the national association of cosmetics companies, dedicated an entire day to training the category.
Gian Andrea Positano, head of the Cosmetica Italia Study Center who has just conducted an analysis of hairdressers on the peninsula, explains: "Investments in the hairdressing sector are very high. First and foremost in technical training, chosen by 67% of the sample. Training follows on the courses stylistic, linked to the fashion of the moment but to be adapted to individual customers, on which 50.6% of the sample focuses.
Furthermore, 28.5% also invest in training on managerial paths for staff. The key themes for the category are training and sustainability, a topic that impacts numerous aspects of hair salon activity".
Aiming at training in step with fashion, on a special 'hair ring' created by the Cosmetica Italia association with the Italian Chamber of Hairdressing and Cosmoprof, the contributions of 15 young hairdressers under 25, selected by a jury of experts, will be compared.
Hairstylists have tried their hand at creating hair looks that match the clothes and accessories of leading fashion designers.
Among the main hair beauty trends seen at the fair, there is also a boom in the use of extensions.
Once applied for special occasions or to thicken thinning hair, they are now proposed for daily use, becoming a commonly used fashion accessory.
Interest in green beauty treatments is also growing.
New shampoo and conditioner flakes, made with natural ingredients and without water and which can even be mixed with red wine rich in polyphenols for completely natural beauty baths.
New beauty treatments to strengthen hair also with drinking supplements based on collagen and vitamins.
Finally, the trend of dyeing and lightening with 'rainbow' nuances continues, which is very popular with young women but also with those over 60.
For men, colored hair wins, especially blond, to be shown on short and 'razor cut' hair with shaving lines as shown by the most famous footballers in the world.
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