As of: March 26, 2024, 6:19 a.m
By: Teresa Toth, Sofia Popovidi
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Consumers can look forward to a new drink from April: Coca-Cola has announced a new variety.
It should contain Absolut Vodka and Sprite.
Munich – The most popular variety of Coca-Cola is probably “original taste”.
But some also prefer the light or zero varieties, or the unusual variants with vanilla or cherry flavor.
The latest Cola variant “Spiced” was only recently introduced, but only in the USA and Canada.
In April, consumers can look forward to a new drink in the form of a ready-to-drink (RTD) product.
The two main ingredients: Absolut Vodka and Sprite.
Absolut Vodka meets Sprite in a bottle: Coca-Cola is launching a new flavor combination.
(Symbol image/montage) © Pond5 Images/imago & Igor Golovniov/imago
New drink from Coca-Cola: mixed drink with Absolut Vodka and Sprite
The new mixed drink is the result of a collaboration between Coca-Cola and French spirits manufacturer Pernod Ricard.
According to
Drinks News,
the drink was first launched in the UK back in February.
At the beginning of April, the finished long drink will also be available in Spain, the Netherlands and Germany.
According to an official press release, Coca-Cola is planning a targeted expansion of its product portfolio.
The main reason for this is the economic success of RTD products.
It is reported to be an $11 billion business that has grown another 14 percent over the past five years.
Cola is probably so popular because many people feel happy after drinking it.
Absolute and Sprite
Absolut was founded in Sweden in 1879.
It has since grown into a world-renowned premium vodka brand made from Swedish winter wheat.
Founded in Germany in 1959, Sprite has grown into one of the largest brands in the Coca-Cola Company's global portfolio.
Source: Pernod Ricard
There will also be a sugar-free version of Coca-Cola's new drink
There will be two versions of the Vodka Sprite long drink: a regular and a sugar-free one.
The drink is sold exclusively in cans.
According to
chip.de,
the alcohol content of each 0.25 liter can is set at ten percent, which is due to the current alcopop tax.
This tax applies to ready-to-drink drinks (RTD) whose alcohol content is above 1.2 percent but below ten percent.
The Bavaria consumer portal points out that this increases the price per bottle by around one euro.
Back in October, Alexandre Ricard, CEO of Pernod Ricard, said in a statement: “Vodka is one of the most popular base ingredients for ready-to-drink alcoholic beverages and lemon-lime soft drinks are among the most popular mixed drinks in pre-mixed cocktails.”
However, it remains uncertain in which grocery stores the mixed drink will be available in the future.
A Rewe store in northern Germany offered a so-called “Döner Cola” for a while.
Coca Cola is launching a new flavor.
(Symbolic photo) © Christoph Hardt/Panama Pictures/IMAGO
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Coca-Cola was accused of abuse last year
Coca-Cola only hit negative headlines last winter.
At that time, the Federal Cartel Office had initiated proceedings against the company for abuse.
The competition authorities investigated possible unfair design of discounts.
The editor wrote this article and then used an AI language model for optimization at her own discretion. All information has been carefully checked. Find out more about our AI principles here.