756 million liters of wines and sparkling wines were sold in 2023 in large-scale retail trade (large-scale distribution), the largest distribution channel in Italy.
However, 2023 was still a difficult year for the large-scale wine market, even if inflation weighed less than in 2022 and the second half of the year recorded a slight increase in sales.
The overall data for wine is -3.3% in volume compared to the previous year (+2.5% in value).
Bottled wines with denomination of origin are better, falling by 2.8%, while bubbles also fall, to -1.1%.
These are some of the preview data from the 'Circana per Vinitaly' study which will be presented on April 15th at Vinitaly in Verona.
The study also gives an account of which wines were most purchased by Italians in supermarkets and discount stores last year: in the lead Prosecco (sparkling wine and sparkling wine) with over 43 million litres, -1.5% on the previous year;
Chianti with more than 16 million liters, - 4.9%;
Lambrusco with over 15 million liters, -9.5%;
Montepulciano d'Abruzzo with more than 13 million liters, +4%;
Vermentino with over 10 million litres, +2.3%.
The wines, however, with the highest sales rate are: the Cerasuolo rosé from Abruzzo with +19%;
the Sicilian Grillo with +12.2%;
Pecorino, produced in the Marche and Abruzzo, with +12%;
Lugana, produced in Lombardy and Veneto with +9.5%;
Ribolla from Friuli Venezia Giulia with +8.0% in volume.
Reproduction reserved © Copyright ANSA