ANSA - by Alessandra Magliaro.
We no longer talk about anti-age cream, which fights age, but about longevity cream which improves the appearance of skin that inexorably becomes mature, we are no longer looking for the perfect body but for a healthy body.
In the aspirational era of wellbeing, of feeling good before any other achievement, even cosmetics adapt.
The change is underway to the point of defining it as a new 'neurocosmetic' market in which psychodermatology is also entering.
It is a macrotrend seen, together with other innovations, at Cosmoprof.
The main observation point for the entire sector at an international level, from cosmetics to aesthetics, from nails to machinery, from hair to formulation and even packaging proposals, which has just closed in Bologna with a record of almost 250 thousand operators professionals and stands from 69 countries.
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