Four arrows, three green and one black, pointing towards a central point representing a bottle.
The logo is not very well known.
It is even much less popular than another, graphically similar, three green arrows folding on themselves and forming a circle, which everyone identifies as that of recycling.
The first is, however, more virtuous since it is found on the labels of reusable products, containers and packaging of all kinds (glass, wood, durable plastic, etc.) which it is possible and even recommended to consign and reuse in order to to avoid throwing them in the trash.
In an open letter, to be published this Thursday, to launch an international lobbying campaign, reuse professionals are going to war against this lack of notoriety.
In addition to printing it on the labels of products eligible for reuse and deposits, they want to be able to evoke the system through an emoji.
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