Two centuries of history for a wine company that since 1824 in Sicily has been able to carry forward agronomic and entrepreneurial innovation in the name of scientific research as well as landscape beauty, in a happy alternation of noble management, including female management, public management and now private leader, the Illva Saronno holding.
This is how Duca di Salaparuta presents himself, who in Palermo first, in the golden halls of Palazzo Alliata di Villafranca, in April at Vinitaly and then in Bagheria with a docufilm due out close to the summer, celebrates the first 200 years of viticulture by bringing to the debut a Nero d'Avola Tenuta Suor Marchesa 2021. "This year Duca di Salaparuta turns 200, an important occasion - underlined Aldino Marzorati, CEO of Illva Saronno, on the sidelines of a guided tasting of seven company wines - to tell not only the our wines but all the beauty of a land that has inspired great artists to bring the colors of Sicily to the world. In our history there are entrepreneurial choices aimed at seeking the new, an element still alive today thanks to people who have the fire of passion for work in the vineyard and in the cellar. However, this is also, and above all, a moment to talk about the future of our company which will be made - he announced - of investments and growth, not only in economic terms but in the value of our presence in the territory". A presence that is also reflected in the market data: the region in which we are most present, says the Duca di Salaparuta winery, is undoubtedly Sicily (especially Palermo and Catania), which represents our main focus. This is followed by Lombardy (Milan) and Lazio (Rome). For Duca di Salaparuta the main market has always been Italy, with a more or less constant proportion over the last five years of 80% Italy, and 20% abroad with Japan as the main market, followed by the USA and Switzerland.
The idea, in the communication project illustrated by the director of the cellars Roberto Magnisi, is to tell the story of a long business journey which has found lifeblood, as the historian Rosario Lentini has well highlighted, in cultural exchanges with other wine districts from Tuscany to France and therefore in the knowledge of foreign wines and consumer fashions to then take root in a fertile territory of creativity, Bagheria, with sublime expressions in the pictorial, cinematographic and photographic fields and which will dress the new labels of the estate wines inspired by these arts works by the painter Renato Guttuso and the photographer Mimmo Pintacuda.
"The winemaker is never satisfied - concluded Magnisi - and our desire with this project is to embrace tomorrow through the sharing of our terroir, wine and wine culture, in a choral embrace of all the contrasts of Sicily to cement the link between past and present".
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