As of: March 28, 2024, 7:22 p.m
By: Moritz Bletzinger
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With “The Kraken,” Revo Foods is making an unusual attempt. However, the vegan octopus from the 3D printer divides opinions.
Vienna – Revo Foods has brought a revolutionary product onto the market: a vegan octopus that comes from the 3D printer. Or, in the company's words: "The Kraken - inspired by octopus, based on mushroom protein and made with love."
Austrian company launches vegan octopus alternative
The Austrian company specializes in plant-based alternatives to fish. On offer are fillets, smoked and marinated salmon as well as various fish-flavored spreads. The company is breaking new ground with the octopus product. The squid replicas consist primarily of fungal proteins, water and oil, which are shaped into the shape of “tentacles” by a 3D printer. “The first-ever manufacturing process for mass production of 3D printed food,” says Revo Foods.
This is what the sea delicacy looks like in the original: The vegan octopus substitute hardly differs visually. © Zoonar.com/@jjfarquitectos/Imago
The question of how the replacement octopus will be received by customers is initially answered by sales: “The Kraken” is sold out in the online shop. For 5.99 euros you get a pack of three “tentacles” weighing 35 grams each. It remains to be seen whether the product will also taste good, as no reviews have been left on the website yet.
However, there are numerous opinions on social media platforms. And it turns out that even vegans struggle with the octopus substitute. “Does that have to be the case?” many people ask. This is not only due to the octopus itself, but also to the innovative production method. The vegan industry is very imaginative.
“Don’t want to eat anything that comes out of a 3D printer”: Vegans are hesitant about fake octopus
One woman says, “I don't want to eat anything that comes out of a 3D printer,” adding, “I'm perfectly happy with vegetables and the meals I can prepare myself. There are already so many vegan alternatives without printing anything... for me, being vegan also means going back to basic values. A good recipe, fresh vegetables and fruits... and my hands.” Others express concerns about possible chemicals in the food. Studies have shown that vegan products can sometimes be unhealthy.
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The question of whether replacement products are justified is controversially discussed online. A man expresses his displeasure: “I find that disrespectful. It's like a doll you use instead of your partner." This stark comparison received 26 likes.
Vegan octopus substitutes supposedly taste great – and are easy to prepare
But what about the taste? Most of those who dare to touch the printed tentacles seem to be convinced. “Ooooooh yes, I absolutely enjoyed the taste and texture,” reports one woman and announces: “I will buy the octopus substitute for my salads. My husband feels guilty about being an octopus. Maybe they will help him.”
Compared to the real pulpo, which needs to be cooked for hours, preparing the printed squid is a breeze. Revo Foods recommends putting it in the oven at 180 degrees Celsius for six to eight minutes, or frying it in a pan with a little oil over medium heat for five to six minutes. And the vegan version might also be safer: real octopuses can get stuck in their throats.
(moe)
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