“Good evening friends, good evening everyone, good evening home. What a joy to present this legendary game, this incredible game…
The Right Price! »
This Wednesday, the magician Éric Antoine does not shy away from any superlatives to open the thirteenth issue of his new toy: the cult program presented before him by Patrick Roy, Philippe Risoli or Vincent Lagaf', and relaunched at the beginning of March by La Six. With success for the moment since 772,000 viewers tune in every day at 5:30 p.m. to see the candidates win cars, trips, etc. Since the launch, the market share has reached 9% of the overall public and 18.7% among women under 50 responsible for purchasing, the preferred target for advertisers. Despite a slight decline over the weeks, these scores are significantly higher than the box average.
“
The Price is Right
is an extremely effective format, which is successful in all the countries where it is broadcast. In France, he was always cited by viewers when asked about the shows they missed and wanted to see again. Very
feel good
, very
fun
, this program left an excellent memory,” insists Pierre-Guillaume Ledan, deputy general director of programs at M 6. Proof of the extraordinary enthusiasm, the channel had never received so many applications for participate: 15,000 in the seven days following the announcement of this return.
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