As of: April 3, 2024, 6:41 a.m
By: Julia Cuprakova
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Supermarkets and discounters like Kaufland, Lidl and Co. repeatedly resort to nasty tricks so that more ends up in the shopping cart than the customer actually needs.
Have you already bought a lot more than you originally planned? It's usually not the fault of the consumers themselves. Because Kaufland, Lidl, Rewe, Aldi and Co. seduce their customers very cleverly. There are many nasty consumer traps lurking in supermarkets and discounters. This can be expensive, especially now.
echo24.de
reveals the tricks supermarkets and discounters use to encourage their customers to shop.
Nasty shopping traps – this is how customers at Kaufland, Lidl and Co. are manipulated
The list of nasty shopping tricks from Kaufland, Lidl and Co. is long. Here some examples:
Bakery at the entrance
Shelving system
Hidden price increases – “shrinkflation”
Shopping cart tricks
For example, shopping carts are intentionally kept very large. As a result, they fill up very slowly. This gives the customer the feeling that they haven't bought enough yet. In addition, the bottom of many shopping carts is slanted. This causes the goods to slide forward and out of sight.
Supermarket structure should entice customers to buy more
The structure of the supermarkets is also deliberately chosen. The products that customers frequently repurchase are usually at the end of the market. The customer therefore first has to walk through the entire store to find the product they want. As is well known, many more items end up in the shopping cart than customers actually wanted.
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The sliced fruit in plastic packaging is particularly tempting. As
echo24.de
already reported, a consumer expert and journalist warns against buying these products. Because they cost significantly more than in one piece.
Customers are encouraged to buy more through bakery and product placement
But it's not just the design of a shopping market like Kaufland and the shopping carts that play an important role, but also colors and smells. The smell of freshly baked rolls in the store or in the entrance area makes you hungry and much more willing to buy.
There is also cheating when it comes to product placement. The most expensive items are usually placed at eye level and on the right side. This is where customers are most likely to look. For other products, the quantity changes, but the price never changes. This is called “shrinkflation” – a classic case of deceptive packaging.
Help for customers: Avoid the shopping trap with simple tricks
However, customers are not helpless against the shopping traps and tricks of supermarkets and discounters. With a few simple tricks you can avoid the shopping traps.
Write a shopping list
Never go shopping hungry
Basket to carry instead of shopping cart
An X user apparently had the same problem and kept buying more than she originally planned. Since she sorted her shopping list in a certain way, she only buys the bare essentials. She shared her trick on the X platform, as
echo24.de
already reported.
In addition to the shopping list, the customer can also use a shopping basket instead of a shopping cart. In this case, not only the size but also the weight of the basket prevents overbuying.