As of: April 4, 2024, 7:19 p.m
By: Julia Hanigk
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Supermarkets use subtle tricks to entice customers to buy. A blue light in an Aldi store raises questions.
Food – Did you end up with significantly more in your shopping cart than you originally planned? This could be because supermarkets use little tricks to encourage their customers to buy more. For example, shopping carts are often very large and designed so that the products slide backwards. Both are intended to give the impression that the car is not yet full and something is still missing. Some stores also have small barriers at the entrance that customers have to pass through first. This also has a well-thought-out background: shoppers are deprived of speed and are suggested to be more relaxed, which is intended to encourage more purchases. A new discovery at Aldi is now causing speculation about a new secret trick.
Many theories on Reddit: What is the blue light on the ceiling of the Aldi store doing?
A customer discovered a special ceiling light at Aldi and shared a photo of it on the Reddit platform. You can see the fruit and vegetable department of an Aldi market, above which a small blue light shines on the ceiling. The customer therefore puzzles: “What purpose does this blue light serve at Aldi?” And speculation begins on the social network.
Users of the social media platform have many ideas about what the blue lighting could be about. One person explains: “In most supermarkets there are different lights in each department. For example, at the meat counter it is often a little redder so that the meat looks really tasty and fresh.” Another user suspected: “Either an anti-bacterial lamp or it beams the Aldi logo onto the floor.” A third user had a similar idea: “There seems to be fruit/vegetables on the shelf on the right in the picture. Maybe the blue light helps against insects/attracts them to the trap and away from the goods.”
Blue light can have various functions - but not this one
But one after anonther. The theory that the Aldi logo is projected onto the ground by the blue light can be ruled out due to the angle. The assumption that the LED lamp has an antibacterial effect is also unlikely. This is possible in principle, but in this case the light is too far away to be effective.
So could the blue light perhaps be used to make the products appear fresher? The
food newspaper
finally reported that different products appear fresher under different colored lights. Fish in particular would look even more appetizing under blue light.
Aldi explains the blue ceiling light
However, the actual explanation is much simpler. When asked by
chip.de
, a press spokesman for Aldi Süd explained that the LED lamp had “no further background”. He added: “Aldi Süd uses standardized LED lamps in all branches.” In this case, a blue lamp was simply installed.
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But Reddit wouldn't be Reddit if at least one user hadn't already predicted this answer. One comment simply reads: “It glows blue.” Another user writes as an explanation: "It's blue light." Sometimes the simplest answer is actually the right one - even if the commenters may have originally meant it as a joke.
(jh)
The editor wrote this article and then used an AI language model for optimization at her own discretion. All information has been carefully checked. Find out more about our AI principles here.