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“What the hell”: Is Spotify about to increase its price again?

2024-04-05T10:03:21.507Z

Highlights: “What the hell’: Is Spotify about to increase its price again?.. As of: April 5, 2024, 11:51 a.m By: Karolin Schaefer CommentsPressSplit It wasn't until the turn of the year that prices at Spotify were increased. Now there is a risk of a further increase in the music streaming service in order to finance a new offer. According to an insider, Spotify could become more expensive again in the future.



As of: April 5, 2024, 11:51 a.m

By: Karolin Schaefer

Comments

Press

Split

It wasn't until the turn of the year that prices at Spotify were increased. Now there is a risk of a further increase in the music streaming service in order to finance a new offer.

Munich – Spotify is one of the best-known music streaming services in the world. With some restrictions, the audio service can even be used free of charge. The wide range of services is financed, among other things, through so-called premium subscriptions. Listeners will probably have to pay more for them in the future.

Spotify price increase again? What the music streaming service may be planning

A Spotify price increase could soon be a reality for many users, according to a report from the financial portal

Bloomberg,

citing insider information. Countries such as Great Britain, Australia and Pakistan will initially be affected by the increase. From the end of April, users of the audio service will have to pay one to two US dollars more.

In the US, a key market for the streaming company, the price increase is expected to come later, but probably this year. Whether such an increase is also imminent in Germany remains unclear for the time being. Spotify recently raised the prices for its premium models. This is how much the streaming service currently costs per month with a premium subscription:

Spotify Premium

10.99 euros

Student rate

5.99 euros

Spotify Duo

12.99 euros

Spotify Family

17.99 euros

Expansion of a new offer: Spotify probably wants to increase prices

The reason for the increase in price is probably the expansion of the new audio book area. Users in some countries such as the USA, Canada and Ireland can already listen to up to 15 hours of audio books per month with their premium subscription. The listening time can then be extended for a fee. According to

Bloomberg

, in addition to the price increase, a new subscription model is being planned that will only allow you to listen to music and podcasts without audio books for $11 per month.

According to an insider, Spotify could become more expensive again in the future. © IMAGO

The potential price increase is already drawing criticism on social media. Some are already starting surveys to determine the price at which listeners would cancel their subscription. “Spotify’s price is going to be significantly higher, so I’ll be switching back to Apple Music with that in mind,” said a user on X (formerly Twitter). “Spotify will be canceled soon,” said another.

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Another user also vented his anger online: “What the hell?” And continued: “Why not just provide an add-on for the premium plans that adds audio books instead of forcing it on people who don’t even have audio books Even the streaming service's support page responded to this at

“Most affordable form of entertainment”: Is there a risk of another price increase at Spotify?

Spotify has not officially commented on the

Bloomberg

report. In the past, music producers have repeatedly pushed for the streaming giant to increase prices. Last year, for example, Robert Kyncl, CEO of Warner Music Group, called for subscription fees to be adjusted in line with inflation. “We are the most affordable form of entertainment,” Kyncl was quoted as saying by

Billboard

.

Even if some threaten to cancel, for many the music streaming service is indispensable. Spotify recently brought an important innovation to the app. While it remains to be seen whether Spotify will actually raise prices, one thing is already clear: going to a restaurant has definitely become more expensive.

The editor wrote this article and then used an AI language model for optimization at her own discretion. All information has been carefully checked.

Learn more about our AI principles here

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Source: merkur

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