Cosmetics in pharmacies are growing, exceeding 2.1 billion

The pharmacy is the third sales channel for cosmetics in our country and is increasingly evolving. This is evident at Cosmofarma Exhibition, the leading event in the field of health care, beauty care and all services related to the world of pharmacy scheduled at Fiera Bologna (19-21 April). Cosmetica Italia, through the Cosmetici in Farmacia Group, is present again this year. An opportunity to highlight the relevance of hygiene, well-being and self-care products for the world of pharmacy, meet sector professionals and offer moments of in-depth analysis on the dynamics of the sector. "Hygiene, self-care, well-being, prevention and protection are the daily needs, essential for each individual, to which cosmetics are able to respond. This essential trait of the product is combined with the reliability and experience of the pharmacist" commented Luigi Corvi, president of the Cosmetics in Pharmacy Group of Cosmetica Italia. The preliminary data for 2023, underlined by Cosmetica Italia, place the pharmacy channel in third place for cosmetics consumption in Italy, after the mass market and perfumery. The value of cosmetics sold in pharmacies is 2.1 billion euros, up 7.5% compared to 2022; estimates for 2024 foresee a further increase of 7.2 percentage points. In the comparison between 2019 (pre-pandemic) and 2023, the weight of the pharmacy channel on cosmetic consumption decreased slightly (in 2019 the channel represented 17.4% of cosmetic consumption, in 2023 16.7%): this data however, it must not be read as the result of lower channel competitiveness, but as the effect of lower inflation pressure compared to other distribution formulas. "The pharmacy is progressively evolving towards a real hub of immediate access to which the consumer can turn to find answers and advice not only on issues related to their health, but more generally to their well-being. From this perspective, our a consolidated presence at Cosmofarma is extremely important for us to discuss and dialogue with the professionals and operators of the channel, interpreting future developments and needs together". During the days of Cosmofarma, the Cosmetics in Pharmacy Group is present with an institutional space inside Pavilion 25 (stand C2). The Association's experts and some partners will also take care of specific in-depth moments with the Cosmetica Italia study centre. The following categories are in the top 3 of the 2023 consumption basket of cosmetics in pharmacies: facial care cosmetics (30%), body care products (14%) and sun care products (10%). Facial care and sunscreen are also the product categories with the most dynamic trends recorded in 2023 compared to the previous year (+10.7% and +10.9% respectively); Also noteworthy is the trend of make-up products sold in pharmacies,grew by 13%.