Nissan Motor Co., Ltd. announced on March 3 that it will fully improve the "juke", a small SUV (sports multipurpose vehicle) for the first time in nine years, and put it into the European market at the end of November. Produced at a British factory. It is not clear whether it will be sold domestically. Nissan, whose business performance has deteriorated, plans to reduce the number of models, and if domestic sales of juke, a popular model, are discontinued, dealers' anxiety is likely to increase.
Juke first debuted in 2010 in Europe and Japan. While there were many large and angular SUVs, it opened up the market for compact and affordable small SUVs. The second-generation new model also inherits the original route that attracted much attention as “Busakawai”, such as a unique front lamp with a Y-shaped circle. It is equipped with advanced functions such as a function that automatically controls the steering wheel and brakes in a single lane on the highway and an in-vehicle Wi-Fi (Wi-Fi).
Nissan, whose business performance has deteriorated rapidly after the retirement of former Chairman Carlos Ghosn, will proceed with a restructuring plan to reduce the number of domestic and overseas models by more than 10% compared to FY18. The small car "Cube", which was once a popular model, will be finished in December without any improvement.
What will happen to the sales of the new Juke in Japan?
One Nissan executive said, “Reduced domestic ...