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(CNN) - Apple is expected to reveal new iPhone models during an event on Tuesday, but don't expect anything foldable, 5G-enabled or radically different from the previous year.
At the event, which will take place at the headquarters of Cupertino, California, Apple is likely to show three new high-end iPhones: the iPhone 11 Pro, the iPhone 11 Pro Max and the iPhone 11, replacing its XS, XS Models Max and XR, according to reports. You can also launch a much cheaper model whose price would be around 450 dollars.
The devices, which are said to be almost identical to last year's line, can feature a new camera system with three cameras on the back, including one to capture wide-angle shots, as well as built-in artificial intelligence software to Improve photo and video editing. The name Pro also implies that the devices are aimed at advanced business and creative users.
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At a time when some of its competitors are launching innovative but more risky concepts, such as Samsung's folding smartphone and its two 5G devices, Apple is expected to stay on course. That can also be risky. The iPhone business, which is still Apple's biggest money generator, has been mediocre at best. The revenues of iPhones have decreased in double-digit percentages in recent quarters.
The decline came when the company faced consumers who expected more to update their smartphones and a demand for the commercial war in China, once one of Apple's most promising markets. If the rumors prior to this year's event are true, it can be difficult to reverse this worrying trend.
"Apple tends to work well when iPhone design changes dramatically," said David McQueen, an analyst at ABI Research, referring to the transition from iPhone 5S to iPhone 6. "However, he can't do this every year." he added.
This year promises to be full of more iterative updates: a faster processor, improved Face ID and Facetime, the removal of 3D touch and the new camera settings. Apple already mocked the features of iOS 13 at its developer conference in June, promising a dark way to save battery, a function to mute calls from unknown people and a tool that allows you to swipe to write, instead of lifting fingers to touch the keys.
The newly rumored on-screen touch ID sensor is not expected until the next release. Apple is also expected to launch a 5G phone this year, a move that could give its main rivals, mainly Samsung, an advantage in space. Apple's shift from Qualcomm components to Intel in the past two years, reportedly paralyzed the development of 5G modems for this year's cycle.
Even without these features, the company can do enough to maintain the line: "Apple is doing what Apple must do by demonstrating new devices, applications and features to keep people within the Apple ecosystem and not lose them on Android," said Ramón Llamas, research director of the market intelligence firm IDC.
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IPhones will not be the only new products on display Tuesday. The Apple Watch, the first product launched under the leadership of chief executive Tim Cook, is also expected to be updated. The product has come a long way since its launch in 2015: it now offers cellular connectivity and has a strong position in the portable device market.
Apple can also integrate artificial intelligence capabilities, built-in sleep tracking and offer material changes to the smartwatch, but these adjustments will probably only appeal to those who do not yet own one and do not lead to updates.
"Apple Watch has been a remarkable story, partly because it was a slow start," said Ben Stanton, senior analyst at Canalys. "Sales are thriving right now, and a high proportion of customers are buying their first Apple Watch."
The rumor factory also suggests updates for Apple TV's MacBooks, iPads and hardware, but the company's big event in September tends to focus on iPhones for "fear of diluting the message from one or the other," Stanton said.
Apple will present its new products on Tuesday at 1:00 pm ET / 10: 00 am PT. CNN Business will be on the ground informing about the latest.