The Sipa Ouest-France group is positioning itself on the audio market by acquiring nearly 70% of the capital of Saooti, Lannion's pioneering company in digital audio in France. It is also the technical partner of the West-France Podcasts Wall.
After the United States, the digital audio market is experiencing accelerated growth in Europe. The general public, the media, the companies adopt the podcast. In 2018, 37% of French people listened to podcasts according to the Opinéa study for Audible (January 2019).
In 2009, Saooti launched the first ever white label platform for radios and podcasts in the cloud, 100% web and mobile. Since its launch, Saooti has been nominated for the national OSEO competition (Ministry of Research France), and has received the trophy of the spin-off of Orange, followed in the wake of the Cré'ACC Winner (Ordre des experts- France). Saooti is a member of the Images and Networks Cluster and received in 2012 the first prize of this cluster in Nantes (trophy "Loading The Future").
Saooti has been rewarded on numerous occasions: winner of the European trophies Ruralitic 2011 (Aurillac, France), winner of the international competition STARTWEST 2010 (Nantes, France), winner of the interconnected 2010 (Lyon, France), Grand Prix ARCES 2012 "digital communication " (Lyon, France).
Beginning of collaboration with The West-France Podcasts Wall
Today, Saooti has a large portfolio of internal radios (Orange Group, Crédit Agricole Group, Groupama, ...), as well as public, affinity and business radio stations, such as Radio France Alzheimer, Radio Médecine Douce (Webradios Editions), Radio Immo, Radio Village Innovation, Radio CNFPT ... Saooti targets the media, businesses, local communities and the education sector. His virtual studio integrates production and radio broadcasting functions: direct, multiplex, interactivity and participation (chat, telephone), automated and real-time generation of podcasts, management of music playlists, pubs, statistics and multisupport distribution to social networks, radio aggregators, voice assistants, TV box, streaming services.
The collaboration between Saooti and the Sipa Ouest-France Group began in 2018 with the launch of the Podcasts Wall. The platform is dedicated to the production, storage, sharing, distribution and monetization of podcasts designed by the Ouest-France editorial office, the Group's radios (Hit West, Radio Cristal, Océane Fm), as well as various partners. .
"With the entry of Ouest-France to our capital, Saooti will have additional resources and a reference business partner to support the definition of products and services dedicated to the media, said Laurent Hué, co-founder and executive director of Saooti. Our ambition is to become the French leader in digital audio in the media market ".
For its part, Fabrice Bazard, director of digital activities of the Sipa Ouest-France Group explains: "Sipa Ouest-France has chosen Saooti for its know-how, its technology and its strong development potential. In addition to the corporate and educational markets, the company aims to provide a global audio solution for the entire media market. "
Contact Saooti: Noémie Garcia, Marketing and Communication Manager, (noemie@saooti.com).
Contact West France Group: Fabrice Bazard, Digital Director (fabrice.bazard@sipa.ouest-france.fr).
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Saooti, a pioneer company in digital audio, becomes an entity of the SIPA Ouest FranceOuest-France.frENLARGE
