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Burger King will sell a 'Ghost Whopper' for Halloween

2019-10-22T19:16:39.765Z


Burger King hired a renowned psychic medium to produce an ad to invite diners to taste "the taste of the spirit" of their new 'Ghost Whopper' ...


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New York (CNN Business) - At 62, the Whopper burger is approaching retirement age. But Burger King is squeezing a new life from its iconic menu product through special themed editions throughout the year.

The last release, before Halloween, is a Ghost Whopper, a regular hamburger with a white sesame seed bun flavored with cheddar cheese. It is only available for a limited time in 10 restaurants in the United States for $ 4.59. It will go on sale on October 24.

Burger King hired Riz Mirza, a psychic medium, to produce an ad to encourage diners to taste "the taste of the spirit." The company (jokingly?) Says that the spirits that attracted Mirza left their comments on the Ghost Whopper.

  • A woman told a Burger King manager to "return to her Mexican country" for speaking Spanish

"'It's amazing to experience this taste,' said one of the spirits," Burger King said in a press release. "Another said: 'It's filthy!' and others simply did not know what they had in their hands because they had never seen a hamburger in their life. ”

Halloween is a popular party for Burger King. In 2018, he sold a Nightmare King, a creepy twist on a chicken sandwich on a green sesame seed bun. Before that, he sold variations of Whopper with Halloween themes, even in 2015 when he sold an A.1. Halloween whopper with a black bun.

Burger King frequently uses his most recognized hamburger in flashy promotions.

Earlier this year, he launched an "Upside-Down Whopper," which is just a normal Whopper served with the bottom of the bread on top of the hamburger and the top of the bread on the bottom of the hamburger. This product was a marketing promotion for the Netflix series "Stranger Things."

Before that, he also launched a new Whopper food box, called "Real Meals," labeled with different moods and colors. The packaging came in five moods: "angry" in red, "blue" to sad, "salty" in teal, "energetic" in purple and "DGAF" (that's something like "I don't give a m *** ), in black.

These promotions attract attention, according to Neil Saunders, managing director of GlobalData Retail. He previously told CNN Business that the brand is an expert in drawing attention with creative menu innovations.

  • Impossible Foods starts well at Burger King with its meatless burgers

One Whopper that has found permanent success is the Impossible Whopper. Burger King released the meatless version across the country this summer with great success. The company said it is attracting new customers to its restaurants.

Promotions also occur when competition intensifies in the fast food business.

Fast service restaurants like Burger King are hypercompetitive and fight for the same audience. Customers are not usually loyal to any particular brand, so fast food companies resort to strange, sometimes extravagant, marketing strategies or crazy food creations to attract customers.

Taco Bell partnered with Microsoft last week to give away a package of Xbox products if they buy their products.

In 2017, Wendy's challenged a teenager to get 18 million retweets to get free nuggets for a year (he obtained them and set a record for the most retweeted tweet). And Domino's pursues new customers by rewarding them for eating pizza, even if they buy it from a competitor.

Halloween

Source: cnnespanol

All news articles on 2019-10-22

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