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(CNN Business) - The latest American Girl Christmas doll will be for a few. This year's highly anticipated creation comes adorned with more than 5,000 Swarovski crystals and pearls. Its cost is $ 5,000 and there will only be three copies for sale: one in each of the main stores in New York, Los Angeles and Chicago.
The dolls will be displayed in these places and fans can take selfies with them. American Girl explained that the copies will remain in stores until December 20 and that if there are buyers they would receive the product in time for the Christmas holidays.
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The doll is as ostentatious as the Christmas windows of its retail store, owned by Mattel. In a new partnership with luxury jewelry, stores in all three cities will have decorations with Swarovski themes, including crystal-encrusted garlands and 130 pounds of crystal star dust in New York. The windows will be revealed on Friday, November 8 and will be on display until December 31.
Mattel said this year marks the first partnership between Swarovski and American Girl.
Now, American Girl will not offer a less expensive version of her fancy doll. Although it has for sale an attractive and much cheaper Christmas dress –36 dollars– that any American Girl doll can wear.
Retailers around the world seek to create unique experiences to attract shoppers to their stores. When Amazon or any number of online options can be purchased with just one touch on smartphones, physical stores must offer customers reasons to go to them. Mattel's elaborate screen is just the most recent example.
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American Girl stores, which organize tea parties, have long been a leading example of experimental sales. But this year's holiday events are on a whole new level: the company's 17 stores will feature gingerbread house decorations and beauty salons for Christmas dolls, among other adventures.
The stores in Chicago and Los Angeles will also have stations to make your own hot chocolate and Christmas cookie decoration. And at the store in Rockefeller Plaza in New York, American Girl will organize a party with the artist Ciara, which will include handicrafts, a doll room, dinner and a violin prodigy.
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