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(CNN) - The rancher and philanthropist best known for playing the original "Marlboro Man" died after a life without smoking.
Robert 'Bob' Norris died in the care of Pikes Peak Hospice in Colorado Springs, Colorado, on November 3, according to a statement published by Tee Cross Ranches, which he founded. Norris was 90 years old.
"If you could describe a man in three words, for Bob they would be 'the real deal.' His solid authenticity, whether astride a horse, sitting in a boardroom, guiding a child or sharing a moment with a friend, was his personal and professional brand. No doubt it was these qualities, along with his high, robust and beautiful appearance, that gave him the unexpected role of the first 'Marlboro Man' on television, ”said the statement on the ranch website.
Robert C. "Bob" Norris, the original "Marlboro Man," died at age 90.
Norris, who "was never a smoker," appeared in commercials for 14 years, according to the statement. He left the advertising campaign when "he felt he was giving a bad example to his children," the statement said.
Norris was a member of the board of directors of the National Cowboy & Western Heritage Museum, also known as the Cowboy Hall of Fame, according to the ranch's website.
CNN's Shawn Nottingham contributed to this report.
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