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New York (CNN Business) - Five Disney movies have raised over a billion dollars at the box office this year. After this weekend, it seems that "Frozen 2" is on its way to being the sixth.
"Frozen 2," the animated sequel to the 2013 phenomenon, raised an estimated $ 127 million in North America this weekend. While it does not reach the record for animated films like “Incredibles 2” by Pixar - another Disney sequel - it is the highest grossing debut of Walt Disney Animation Studios, which has been producing films since 1937.
The film also raised more than the original film, which generated $ 93 million in its debut during the Thanksgiving holiday in 2013, and exceeded the expectations of the industry that projected that the sequel would generate $ 100 million this weekend. week.
"Frozen 2" also achieved the world record for the premiere of an animated film, earning 350 million dollars worldwide.
When "Frozen" was launched in 2013, it quickly became one of the best Disney franchises. He inspired toys, theme park attractions and even a Broadway show. Although "Frozen 2" arrives six years after the original film, the sequel achieved record figures for Disney. He also managed to further raise the company's unprecedented year at the box office.
Disney has had five blockbusters this year as "Avengers: Endgame", "Toy Story 4" and "The Lion King", which have generated more than one billion worldwide each. By July, Disney had already obtained the highest collection record for a study in a year.
"Disney's perfect strategy for 2019 once again continues to pay large dividends," Paul Dergarabedian, senior media analyst at Comscor (SCOR), told CNN Business.
Dergarabedian added that the film was able to offer family entertainment to "an enthusiastic global audience on an advantageous release date," which helped consolidate Disney's position as the highest grossing studio of the year.
The success of "Frozen 2" comes at the perfect time for Hollywood. The North American general box office in 2019 has dropped approximately 7% compared to the same period last year.
"Every dollar counts," Dergarabedian said. "With only five weekends remaining in the year, the blockbuster of" Frozen 2 "is a key element in the industry's attempt to reverse the deficit."
The next few weeks could also help change course at the box office. Possible successes such as "Cats", "Jumanji: The Next Level" and "Star Wars: The Rise of Skywalker" are released next month to close 2019.
Frozen 2