Sales day broke record • Average transaction in the center of the country stood at NIS 2,460, compared with 2,293 last year • Number of transactions in the South jumped 42.4% • Today: Cyber ​​Monday

• Record breaking - also in Israel // Archive photo: Reuters

During the Black Friday 2019, there was a tens of percent increase in transactions and, on average, nationally in transaction amounts compared to last year. This is what data from the check clearing company and ERN payments provided to Israel today.

The comparison of the same stores shows that in the Central District, the average transaction charge was NIS 2,460 this year, compared with NIS 2,293 last year, but the cumulative amount of transactions was up 32.5% compared to 2018. The number of transactions in Central Israel increased by 23.5% compared to last year.

In the Southern District, the average transaction level was NIS 1,405 this year, compared with NIS 1,527 last year - although the average transaction amount decreased, but there was a very sharp increase of 42.4% in the number of transactions and a 31% increase in the total amount of transactions.

Photo: Reuters

In the Northern District, too, there was a decrease in the average transaction amount, but an increase in the number of transactions and the total amount of transactions. The average transaction for the year was NIS 1,618, about NIS 100 less than last year, but there was a 21% increase in the number of transactions compared to last year.

ERN data also show that retail clothing purchases have shrunk, probably due to the increase in online shopping and overseas purchases. In the clothing sector, there was a 3.2% decrease in transactions compared to last year, and a similar decrease in total transactions as well. In these cases, it is most likely a move to online shopping.

Shai Preminger, CEO of check clearing and payment company ERN, said: "We witnessed a new record this year in the last Thursday of most segments of Israel - which was high not only on a regular day but also compared to last year. As expected, the more expensive the products are, the more pronounced the increase was last year. It is important to note that even on the day of shopping fever, consumers discovered the required responsibility, and compared prices: the more the store offered more lucrative deals, the more we saw an increase in daily revenue. "

Data from Automated Banking Services ("Sheva"), which operates the central credit card clearing system in Israel, shows that Black Friday International Shopping Day felt good last Friday at malls, shopping malls and online shopping sites.

NIS 915.23 million a day

Shabah data show that Israelis committed NIS 915.23 million in credit transactions on Friday. This represents a 15.1% increase in purchases on this day compared to Black Friday 2018, when the total credit card spend was NIS 794.82 million.

Credit card transactions also increased by 8.8%, and 4.57 million credit card transactions were recorded in the IAA system on Friday. 4.2 million transactions were registered last year.

The average amount per credit card transaction last day was NIS 200.68. This figure reflects a 5.6% decrease in the average credit transaction amount from NIS 212.03 last year. The average amount for a credit card transaction with a card presentation was NIS 167.68 on Friday, a decrease of 3.9% compared to 2018, when the average transaction with a card presentation was NIS 174.38.

The average transaction without credit card presentation (online transaction) stood at NIS 348.21 on Friday. This is a figure reflecting a 39.5% jump over last year, so the average transaction without a card show was NIS 249.6. The busy hours on Friday were between 10am and 2pm. During these four hours, transactions in NIS systems totaled NIS 455.48 million.

This represents an increase of 5.7% compared to the amount of these hours spent during Black Friday 2018, which amounted to NIS 430.78 million. The number of transactions during these hours reached 2.24 million, up 6.7% from 2.1 million last year.