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When Ben-Gurion put me on the head Israel today

2019-12-06T11:37:26.166Z


political


An outside company replaced Ben-Gurion's image with Eshkol, but that didn't stop the media from distributing Pike News - and along the way I learned a lesson in "Go Prove You Don't Have A Sister"

Every evening I get from my editor in the morning program the things that Israelis most searched for on Google. I study them in depth and prepare a corner called "Trends" - that is, what's trendy, what really interests us today. This is a permanent corner for us, Miri Michaeli served it wonderfully, and when she went on maternity leave, she fell into the right to fill her place.

But I didn't imagine how much of a privilege this Thursday morning would be. And how difficult.

At the top of the list of searches was the following news: "An embarrassing mistake - in the invitation to the Ben Gurion memorial, a Levi Eshkol photo was published - in the Ministry of Culture apparently not a single unit in history."

Can't be, I muttered to myself, I know how it works, I served in this office, go through such orders a thousand eyes, treat them with awe, I have to find out how it happened.

So I found out - and it just didn't happen.

The invitation of the Ministry of Culture to the State Ceremony came out a few weeks ago, with Ben-Gurion's picture of course. It has passed the approval of the perpetual institutions, the President's House and the Prime Minister's Office. A respectable and beautiful invitation.

And when the ceremony started, an outside company hired to broadcast it live on Facebook grew head and attached the embarrassing slide. Without the firm's knowledge, without permission and without consent. This ugly and infantile slide featured Levi Eshkol's picture. It is so amateurishly crafted that it clearly did not create this government office.

The slide that made the storm

But the communication will happen to you, to all of you, as a choir. All the news from that evening conveyed a clear message - an ignorant office, with a wink to Sarah. The cultural writings are celebrated as eagles celebrate a carcass, they love to spend it so stupidly.

This time I will put them on their mistake, I thought, a good bunch and patronizing. I was reminded of the twisted and frustrating headlines I was dealing with as her spokesperson - and I got nervous. I swore then that I would one day sit in the studio and sleep on the inside, and now it was time, after three and a half years.

In the morning (if 4 is morning), I jumped out of bed the second the alarm went off. He himself was surprised, as if he said "What, is there no 'snooze'? Give another fifteen minutes .." But I got up with a sense of mission, with a sense of mission, at Kipak Hi, I'm on a mission!

The moment has come, the corner has opened and the speech I made in advance rolls over me with wonderful language - I am persuasive, I am excellent!

Then Datz. I love him very much, he's a warm and kind man, but he reminded me that if people are sure you have a sister - it's a pity for you. I wouldn't convince him even if I banged my head on the table (which almost happened) because he read other things. The irony at its best.

Just when I was feeling frustrated, Nesley stopped the argument by saying that we had given enough time for a picture of an invitation at a state ceremony. I choked back tears and moved on to the second "trend".

She probably has no idea that the little item she "flipped" was my mission.

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Source: israelhayom

All news articles on 2019-12-06

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