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"Rule Insurance and Finance" Launches Digital Platform | Israel today

2019-12-11T22:20:14.269Z


Market a Digital Platform and Apartment Insurance Online • The Insurance Agency Bureau opposes the entry of credit companies into the market economy


You will also market online apartment insurance • The president of the insurance agents bureau: "We will continue to struggle with the direct centers established by the insurance companies" • The bureau also opposes the entry of credit companies seeking to sell insurance

  • Digital Platform to Buy Apartment Insurance Online. // Illustration photo: Dudu Greenshpan

The Bureau of Insurance Agents is struggling with the direct sales focus of insurance companies, and in the process, Clal Insurance and Finance is launching an innovative digital platform to purchase apartment insurance online.

The veteran insurance man in Israel, Shlomo Eliyahu, recently said at the Bureau of Insurance Brokers: "Don't work with companies that compete with you." Eliyahu himself owns one of the largest insurance companies in Israel - Migdal, and he has stated that he will not compete with agents, and, as first published in Israel Today, he offers for sale all the agencies owned by the company.

Clal Insurance and Finance said, "The interface we launched allows customers in the industry to get a quote for apartment insurance, structure and content in four quick steps. Customers who enter the interface will be asked individual questions about property and content details, and the system will generate a quote for them in seconds. To customers online without the need for a 'revaluation survey', in accordance with the existing protection and special rates for the launch, which offer up to 33% discount on the insurance price. "

According to Elite Financial, Deputy CEO and Director of the General Insurance and General Insurance Division, "The new interface allows customers to join apartment insurance online, without the need for revaluation surveys, bureaucratic processes and waiting. Today, the quote is given at the click of a button, after a few individual questions about the property and its contents, all in just four steps. "

The insurance agents' president, Lior Rosenfeld, said at the Better 19th conference that the bureau will continue to struggle with the direct centers established by the insurance companies and will take further steps to counter them. On the intention of credit card companies to enter the industry, he said: "They also have too much power and need to be reduced."

"We will help the insurance agents"

Rosenfeld also said: "Here is the place to congratulate the head of the Capital Markets Authority, Dr. Moshe Barkat, whose words we heard at the conference about his recognition of the importance of the insurance agent. His words were said to be a little more deliberate about the benefits of the insurance agent. The insurance agent in 2020 is already dealing with digitization, with market changes and will have to be more professional. We will help insurance agents become more professional in a competitive market. "

He said, "There are two very serious threats that are also threats to the public. The direct marketing of insurance companies is first and foremost a threat to the general public. Insurance companies have set up centers with centers that are simply careless and amateur, ones that damage the public with embarrassing and unprofessional answers. Know how to sleep quietly in insurance companies when stakeholders make promises that have no cover. "

Insurance agents cannot really boycott their competing companies through direct sales centers, as most companies do. At present, the regulator does not interfere with the obvious struggle that has arisen with the development of online trading. Furthermore, two new digital insurance companies already offer competing services to agents - Libra and WeSure.

Source: israelhayom

All news articles on 2019-12-11

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