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That's not what Amsalem meant. The story of the Israeli who conquered Africa - the Susitha - Walla! news

2019-12-16T10:23:27.842Z


In a parable by the Minister of Communications, who said that the comparison between MK Gideon Sa'ar and the Prime Minister is like between Susita and Mercedes, he aimed at the failed attempt to produce a simple Israeli car in ...


That's not what Amsalem meant. The story of the Israeli who conquered Africa - the Susitha

In a parable by the Minister of Communications, who said that the comparison between MK Gideon Sa'ar and the Prime Minister is like between Susita and Mercedes, he aimed at the failed attempt to produce a simple Israeli car against the symbol of German excellence. However, the local initiative has not become synonymous with anything ridiculous - she also knew More beautiful days

That's not what Amsalem meant. The story of the Israeli who conquered Africa - the Susitha

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"Popular, inexpensive and economical ... the car designed to serve the small-minded person," the horse-drawn car was marketed for the 1965. Model campaign in the struggle for Likud against Prime Minister Benjamin Netanyahu, Gideon Sa'ar must sign such an image of the general public Anyone who understands his needs, speaks to him at eye level and serves him.

However, compared yesterday's communications minister David Amsalem between "Susita" and "Mercedes", he aimed for the failed attempt to produce a simple, reliable and cheap Israeli car against the symbol of excellence of the car made in Germany.

Amsalem is not the first to make such a comparison. Journalist and linguist Rubik Rosenthal mentioned on his website, The Linguistic Arena, that as part of a campaign to separate Kiryat Haim from Haifa, the Kiryats exclaimed: "If Haifa is a king, then we are an ace; ".

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"Designed to serve the small-minded person." Display of horse cars in Tel Aviv, 1970 (Photo: Fritz Cohen)

New horse show at the Tel Aviv Exhibition Gardens, May 25, 1970 (Photo: Fritz Cohen, Government Press Bureau)

The horse was the initiative of two Haifa dreamers: Disislav Schneller and Yitzhak Shubinsky. Schneller, who owns a three-wheel drive workshop known as the popular Toctok, and Schubinsky with an entrepreneurial ability and vision to produce an Israeli car. In 1958, the two formed the AutoCars company.

It was a car based on English knowledge and mechanical components, on a metal chassis and a simple and cheap Israeli vehicle. It was a fiberglass and wood car.

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"The world-renowned engine"

Susitha (Photo: PR)

"We saw what we were able to produce and we were very lucky to be the pioneers not only in the country but in the world of fiberglass," Shubinsky boasted in 1962 to the Knesset Economic Committee. "We started producing the entire body of our own car and we were already pouring the entire body into one unit, and we were pioneers even compared to General Motors that make it up from 62 parts," he added.

The fiberglass casing was subjected to rapid wear and tear, and legends turned as if camels liked to eat the horse's fiberglass car.

Direction to the failed attempt. Amsalem (Photo: Reuven Castro)

Uncle Amsalem, Likud Primaries, Exhibition Gardens, February 5, 2019 (Photo: Reuben Castro)

In 1959, the company published newspaper ads about a name-picking competition for the Israeli car. The winner was guaranteed an attractive prize of £ 500. 2,335 offers were submitted, seven of the participants suggested the name Susita and it was the name that was finally chosen. Among the seven thinkers Susitha was a lottery at the "Zion" hotel in Haifa, in the presence of the mayor, and the winner was Joseph again.

He again did not attend the lottery due to exams conducted at those days in the Faculty of Agriculture on the streets he studied. The announcement of his win was sent to him in a telegram, and the six disappointed contestants won "Encouragement Awards," the papers said. Over the years he became Dr. Joseph again, a renowned agronomist.

made in Israel. MK Sa'ar

Gideon Sa'ar at the Israel-Australia Strategic Dialogue Conference, King David Hotel, Jerusalem December 15, 2019 (Photo: Screenshot)

Susitha was a name to mention the noble beast, the power unit used to describe car features, and a site that represented Israeli heroism. This is a hill in the 2nd century BC, a town (Polis), which was located in today's Golan Heights. Later it was built east of the isolated kibbutz Ein Gev, which was subject to the harassment of Syrians living in Susita. During the War of Independence, the hill was conquered and the IDF was sitting there in a front post receiving its supplies through deliveries arriving by a kind of back cable car.

The car models in the years to come were also named for mountain names that are Israeli symbols: "Carmel" and "Gilboa". In September 1961, two young Israelis set out on a pretentious journey to demonstrate that the car with the fiberglass shell sounded as strong and impudent. Avital Mossinson and Amnon Birav received a car from Susa Station and set off on a journey of 26,000 miles in Africa. At the height of the journey, they climbed with the car to Mount Climanjaro reaching 9,000 feet, the highest point you could reach by car.

"It was hard to believe that this is an Israeli car"

On their return with the car on the ship, he told a newspaper "Lehavot" from the port of Eilat that the car "did not cause any serious defects despite traveling in the most difficult roads to traffic".

The two young adventurers said that "wherever the horse came from, the people of the local area admired the local residents and it was difficult for them to believe that an Israeli car was indeed."

However, the Israeli car developer knew of crises, upheavals and economic difficulties and in 1978 the last horse was created.

The pretense of exactly 70 years ago to produce in the young country a car made in Israel, ended with a faint humiliation, and over the years the models of the "Susita" have become synonymous with inferior talk and laugh. At the same time, the horse is also a nostalgia, a longing for simple, humble and dreaming Israel, an Israel of innocence and simplicity that is so different from today's Israel.

Source: walla

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