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Who's in the head? Review of "Israel Today" Donuts | Israel today

2019-12-22T08:59:08.843Z


A simple jam with jam is a favorite product, but the varied innovations are reminiscent of dessert for everything • We tasted and rated the food news


A simple jam with jam is a favorite product, but what catches the eye are all the innovations, flavors and fillings that are reminiscent of dessert for everything • We tasted and rated

A donut as we have known it over the years contains dough, jam and powdered sugar from above. In recent years there has been a makeover, and the same donuts are served in many flavors and fillings. This year's flavors include hearty flavors, lemon meringue, milk jam toffee, tahini cream and white chocolate, and more.

As with every year, we rated the best donuts, but in our tastes the longing for the classic donuts seemed to stand out, probably given the donuts packed with toppings and fillings, which are already considered dessert.

One of the most affiliated chains with the holiday, Rolldin, has launched a donut collection this year that includes 15 different flavors in combinations and specialty toppings inspired by the French patisserie world. Among the flavors you will be able to eat "Parry Brest," made from Magnash Blonde, suffered from hazelnuts, whipped cream and a tube of hazelnut caramel, which we tasted and came in first place.

As to why the donuts are moving away from the classic holiday food every year, replies Noa Bachar Aharoni, CEO of the Roldin chain: "Our customers expect our innovations and the high level we put into surprising, innovative and creative donuts each year, and so we invest a lot of resources in development and innovation. However, 25 percent of the donuts we sell are our classic donut that contains real strawberry jam. "

Confectioner Mickey's name refers to the same claim of our tasters, and states: "Every year at Chanukah, we try to renew and excite customers. This year we decided to go on innovations from the confectionery world and turn the donut into a real personal dessert. Consumers who come to buy a donut at the confectionery are looking for added value The classic jam filling.

"We can point out that there is a high demand for 'premium' donuts, and Israeli consumers appreciate it and are willing to pay more than a regular donut. In recent years, we see that alongside the classic donut, people are buying the special, too - and not the usual place. The most sought after flavors are: classic jam, Ferrero Rocha, vanilla cookies and scallop and strawberries in the whipped cream. "

Anat Zarmati, the owner of the Tati Group, added that "In recent years there has been a trend to make a dessert donut. The donut has long escaped its essence. We at Batti Bread are careful to keep the classic donut. In our sales experience, 60 percent of sales are classic flavors. , Milk jam and chocolate, and everything else changes every year. "

How much does it cost us

Special donut prices are considered very high and reach up to NIS 14 per unit. Because buying a donut has become an experiential activity in light of the variety of tastes, an average family spends tens of dollars on a small amount of donuts. Those who "settle" for classic donuts will be able to buy donuts at relatively low prices in food chains, or up to NIS 6 per unit in the confectionery.

Asked why the donuts are so expensive, Bachar Aharoni replied: "Our donut prices range from NIS 6 to NIS 12, and the highest price is NIS 14, for donuts in a premium artisan edition. Prices are determined by the raw materials, complexity and investment time in production and preparation. "Compared to product complexity is not high, and it is equivalent to value. Every donut has a lot of thinking, planning and work invested, and we are already thinking about innovation for the next Chanukah holiday." Mickey's name added: "Those who want a special donut with mascarpone cream and fresh strawberries, or a Perlina cream or a Milfie donut with a patisserie cream, are willing to pay more and know what they are getting. Israeli consumers are very wise and do not spend their money ".

I also explained the prices in the industry: "The donut price is not only made up of dough and fillings made from quality raw materials, and according to the cost there is also the issue of labor cost. Donut is a real-time product and must be delivered to the store immediately after frying. The production process and manpower involve cost It's like the question of why a simple tomato salad costs about NIS 50 while a tomato costs less weight.

"All the ingredients around are very expensive, and they drop in price. Customers see the final product and do not understand what is so expensive when it comes to dough. As mentioned, there are labor costs, rent, transportation, refills of expensive raw materials and more. Bottom line, donut is not Just dough with a red dot. "

Photos: Asaf Levy, Ronen Mangan, Boaz Lavi, Daniel Lila, Yifat Cohen, Benny Lutova, Bar Ofek, PR

Source: israelhayom

All news articles on 2019-12-22

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