Purpose of Collaboration between the Bank and the Trade Giant - To Help Small and Medium Businesses Have Significant Activity with Amazon
Amazon Shipping Center in Baltimore // Photo: IP
Bank Hapoalim today announced the expansion of its cooperation with Amazon. This is a long-term plan between the two companies, whose purpose is to strengthen Israel's position in global online commerce.
The collaboration between the companies is expected to focus on two key areas: offering unique value to small and medium-sized business customers with significant Amazon activity and providing benefits to Bank Hapoalim credit card holders for Amazon shopping, in close proximity to the company's major sales events.
So far, cooperation between the two companies has been limited and occasional. Late November, as part of the Black Friday, for example, the bank offered its customers $ 50 off Amazon shopping. Now the cooperation is expanding in the form of establishing joint centers of excellence and small business assistance.
The collaboration was announced following a crucial meeting last week in Tel Aviv between Bank Hapoalim's management, led by Bank CEO Dov Kotler, and a senior Amazon global delegation led by Rotem Hershko, Amazon Global Manager. "Bank Hapoalim recognized the significant growth potential of the e-commerce industry and The added value for businesses can easily start exporting to the world, as well as value for consumers, "says Hapoalim Kotler CEO. Amazon Global Manager Rotem Hershko said: "We are delighted to work with Bank Hapoalim to provide exciting new benefits to customers in Israel."
