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Apple focuses on the protection of privacy 0:45
(CNN Business) - The owners of iPhones and iPads lived a very hectic end of 2019.
Apple customers spent $ 1.420 million on applications between Christmas Eve and New Year's Eve, which represents an increase of 16% compared to the same period of 2018, the company said Wednesday. In addition, Apple reported that on New Year's Day it broke the sales record during a single day with 386 million dollars in applications, an annual increase of 20%.
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Application developers have earned more than $ 155 billion since the App Store began operations in 2008, the company said in a statement.
Among iPhone users, the most popular free apps were YouTube, Instagram, Snapchat, TikTok and Facebook Messenger. In the case of paid apps, the best performance was obtained by Facetune, an image editing tool for iOS or Android phones, followed by the HotSchedules employee programming application and the DarkSky weather forecasting application.
For those who prefer video games, Mario Kart Tour, Call of Duty: Mobile and Fortnite top the list of the 10 best free games. And in the category of those who are paid, Minecraft, Color Bump 3D and Stardew Valley stood out among the top 10.
- MIRA: Apple: devices and services help the company grow
It is increasingly common for people to spend a lot of money on applications and for developers to invent new ways to receive profits. Overall, in 2019, Apple's App Store generated $ 54.2 billion in sales, or 16.3% more than the previous year, while Android users on Google Play spent $ 29.3 billion, an increase of 18 , 1% compared to 2018, according to the Sensor Tower data tracker. Google did not immediately respond to a request to comment on these figures. Apple did not provide App Store sales in its press release.
"Consumers are spending more in general on applications," said Randy Nelson, head of mobile information at Sensor Tower. "More applications are discovering the ability to monetize more effectively, which is reinforcing store results."
This Wednesday, Apple said that since 2008 developers have earned more than 155,000 million dollars, and a quarter of that revenue was generated only in 2019. Now, that figure does not include the part that Apple takes, between 15% and 30% of application sales.
- READ: The hidden features of Apple iOS 13
Last year, Apple began betting on new services in different application areas. In 2019, it launched a game subscription service called Apple Arcade, a news offer called Apple News +, in addition to its own Apple + TV television service and even expanded its financial functions with an Apple brand credit card.
"2019 was the most important year for services in Apple's history," Eddy Cue, the company's senior vice president of software and internet services, said in a statement. "We present several new and exciting experiences for our customers, all while setting the standard for user privacy and security," he added.
Wednesday's information was reduced in the details of how many users actually play Arcade, own an Apple Card or tune in to Apple TV +. The company said that more than 100 million monthly active users in the United States, Britain, Australia and Canada read Apple News, but that figure includes anyone who visits the platform for free.
AppsApp StoreAppleApple StoreAppsGanances
