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Eat Without Guilt: Protein Pretzels | Israel today


Israeli "Meir Bagel" Launches World Renewal: Baked Bagel Rich in Natural Protein • Did Products Pass the Taste Test?

Israeli "Meir Bagel" launches a global innovation: baked pretzels rich in natural protein • Did the products pass the taste test?

  • Meir Bagel's Pro Bagel


    My father is Waldman

The protein revolution comes first in the world of savory snacks: Israeli Meir Bagel launches a global innovation that is a baked bagel rich in natural protein.

It's a value-added pretzel, a pro-baked pretzel with 17 grams of protein per 100 grams. The baked snacks contain 52% of legume flour and 10 grams of dietary fiber. In a handful of 20 bagels of pro, there are 5 grams of protein, 3 grams of dietary fiber and about 120 calories. In addition, the company launches smart packaging for resale, with total investment estimated at about NIS 12 million.

The series includes three products, pretzel pro salt eights, flatulla pro salt and flatullo pro barbecue at NIS1.90 per 170 grams. During January, the product will be offered at an introductory price of NIS 8.90. We have tasted the new flavors, which are a great success to us. Our favorite is the Flatland Pro. All the snacks are delicious and addictive, the children also loved and asked for more.

According to Gilad Zilberberg, CEO and owner of Meir Bagel, "There are certain products in the world of high-quality liquor stores, and we are launching the first protein bagel in the big chains. We export to the US, Canada, Australia, Japan and export these products as well. We are looking for advanced markets that are looking for value-added products. The consumer is more modern and is looking for products that fit a contemporary diet. The thinking was to bring an accessible snack for everyone, who is training and parents Who want to buy their kids a more nutritious snack. "

"The bagel category is conservative and drowsy," adds Silberberg. "We decided to comment on the category. It required new equipment, intensive development work and assistance from the innovation authority that helped us develop the product. These are snacks that are healthier in the baking world. We identified the protein trend from the plant, where we set goals by which we want to reach a baked snack with a protein level. High, with high fiber and low fat levels. There was a big challenge here because legumes are not a delicious raw material, unlike wheat, so protein snacks are high in fat. "

The price of the new product will be more expensive than the company's usual pretzel product. About that, Silberberg says, "At the end of the day, we have to understand that we produce in Israel. The industry cannot be a manufacturer of cheap products because costs have increased significantly in the last decade. In addition, regulation is becoming much heavier."

"We decided to wake up the drowsy category." Gilad Zilberberg // Photo: Avi Waldman

He says, "We do not set the price for the consumer, but the retailer determines. In our experience, the average price will be about 10 shekels on average in the world for 170 grams compared to about 315 grams in a regular product. In the United States we are very attractive and sell the products at a high price. More, $ 3.99 before VAT with the same content. It costs with $ 4.5 tax, about NIS 16.5. The pack has six servings, with a serving of 28 grams. Each bag contains 30 grams of protein. Legumes is a very expensive raw material and also spices are more expensive. "

According to the new regulations, this product is marked in red due to saturated fat. "The level of marking in Israel determines the amount of 500 mg sodium, just like the amount of salt in our breads, and salt is not defined as a salty product. We have been leading the lowering of sodium in Israel for years through technology and will always continue to make a more nutritious and delicious product, ”he states.

The move is being led by the company together with clinical and physiologist (M.Sc) dietician Yael Dror. "Studies show that the world's population needs more plant protein. The human body has difficulty absorbing the protein efficiently, and in order to absorb it, we need to make combinations of several types of the plant. Cereals along with legumes will give full protein that each individual cannot efficiently absorb. This product is not enriched with added protein, it is a protein that has the raw materials themselves, lentils and beans. The legumes make up 52% ​​of the pretzels, take health and make it available and taste this innovation. "

Source: israelhayom

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