[Year of the Rat 2020] The price of the restaurant's annual meal is only reduced in the first round of bookings. The business is not as good as in previous years.

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Written by: Yuan Yan

2020-01-21 08:00

Since the anti-revision, the catering industry has suffered a severe setback, and the industry has lost more than 10 billion yuan. Earlier, the government announced the unemployment rate from September to November. The catering industry hit its highest level in eight years. As the Lunar New Year arrives, hotels and restaurants have also launched festive dishes such as group dinners, and even slightly reduced prices to "suck customers". The industry refers to the one year before the Lunar New Year, the group dinners began to pick up slowly. Many hotels, restaurants, The restaurant's New Year's Eve group dinner has been fully booked, but some restaurants report that although the reservation is full, there is only a "round trip" business.

Some hotels rely on regular customers. The opening meals for the first to third days are already full, but some restaurants have so far reserved only one or two customers.

The catering industry shows signs of thawing in the Lunar New Year. Chen Shouming, chairman of the "Huangfu" and "Huangyuan" parent companies Shouzhen Holdings Co., Ltd. said that the Chinese New Year meal is the most important meal in the Chinese society, mainly family dinners. The proportion of company customers is relatively small. It was similar last year, and the branch reservations in the residential area were ideal. However, "in view of the consumer sentiment this year, it is estimated that there are still customers who wait and see, or change from previous bookings to decide on the same day (Walk-in). We can fully predict the actual consumption situation and hope that the business volume will be similar to last year. "

"Huangfu": The price of the new year's dinner is similar to that of previous years

He said that the approaching New Year's Eve and the effects of African swine fever have driven up the cost of seafood, meat and some ingredients, coupled with the recent unsatisfactory economy, the price of the group's annual dinner menu at the Group's branches has remained the same as last year.

Regal Hongkong Hotel has already booked a casual menu plus 5% a month ago

Regal Hongkong Hotel's Chinese restaurant "Golden Palace" has already designed the Chinese New Year menu two months ago, and launched 10 new dishes "Sucklers". Luo Yonghua, director of marketing communications at Regal Hongkong Hotel, this year's food purchase costs have increased, but the price of group meals has not risen. The package price is about the same as last year. During the Spring Festival, the price for 12 people is 6,588 yuan, and the price for 6 and 4 people is 3,488 yuan and 2,588 yuan.

Luo Yonghua said that earlier thought that guests would wait and see the late booking, but the figures of the catering department showed that the situation was similar to 2019. New Year's Eve and New Year's Day have been fully booked about a month ago, and Western restaurant buffets also Good booking rate, "Maybe we have a group of members and the business is more stable than other restaurants."

↓↓ Price reference for some hotels and restaurants in New Year 2020 in the Year of the Rat ↓↓

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100% off at Golden Court Restaurant

Many restaurants are also not aggressive in the price of this year's group meals. The price for 12 people is between 2900 and 7,000 yuan. The Federal Golden Court Restaurant in Yau Ma Tei has reduced its annual banquet for this year's group by 100 to 200 yuan compared to previous years. The store clerk Miss Yu told reporters that the business on New Year's Eve was good. The actual booking has been "full sun", but in the past thirty years, the restaurant had to do at least two rounds of business. This year, only one round is expected.

Miss Yu said that in the past two months before the lunar new year, guests had already begun to book a table, and must be fully booked a month in advance, but this year's guests were late, and several weeks in advance were ordered. She pointed out that nearly 40 perimeters had been fully booked on the evening of the 30th of the year, but only one or two of the new year's dinners on the first day and the second day (as of the date of the 17th) were booked.

Star Seafood Restaurant (Group) 's Chinese New Year's dinner price is also similar to last year's price, and there is also a discount of 200 yuan per seat early booking. The reporter called the Yau Ma Tei branch. The clerk told the reporter that the New Year's Eve's New Year's Eve dinner reservation is "hot", but guests can also come in line around 8 to wait.

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