Thematic interviews
Written by: Yue Yueting
2020-01-22 08:30
Last updated: 2020-01-22 08:30Japanese chain sushi sushi leader Sushiro has attacked Hong Kong since August last year, and opened a second branch in Huangpu on Wednesday (22), and then went to the next city. Originally, Sushi Lang was founded in 1984 and has about 536 branches in Japan. The company specializes in 100 円 low-cost rotary sushi. It has become the highest-selling chain sushi sushi restaurant in Japan for 8 consecutive years, with about 140 million visitors a year. More than the total population of Japan, the average annual turnover of each Japanese store is about 330 million yen (about 23.3 million Hong Kong dollars). As of the end of September last year, Sushiro Global (TYO: 3563) had an annual turnover of 1992 billion yen (approximately HK $ 14.05 billion), an increase of approximately 14% year-on-year.
The leader of Sushi Lang in Hong Kong is General Manager Araya and Man. He has always been rigorous in Japanese, and the turnover of Sushi Lang ranks first in the Japanese industry, mainly because the company insists on providing delicious food to guests at the most accessible prices. And focus on developing products and launching delicious new sushi styles.
Araya and Man have been with the company for 26 years. They were gradually promoted to a management level by a store manager in Nagoya. They were also stationed in Hong Kong to start a wild cow. He said that the company attaches great importance to training employees. If employees do not like the brand they work for, they will not treat the brand. With pride, it is impossible to provide guests with good service or food, "I hope to make employees feel happy working at Sushiro."
Sushi Lang sells 10,000 dishes of sushi on the day of Hong Kong, but too many customers have itchy heads?
Each new product of Sushi Lang requires several rounds of meetings and selections before it can be launched. The development team develops more than 600 new flavors each year, and only about 70 new products can be launched in the market. (Respondents provided pictures)
600 flavored sushi with meat fillings are developed in a year
Sushilang focuses on food quality. The company's product development team develops more than 600 new flavors each year, and only about 70 new products can be launched in the market. Araiya and the man said that the company did not set a R & D expenditure limit. The development team was thinking about new products every day. About one weekly new product tasting meeting was held. Staff and management at the meeting not only evaluated whether the new product passed the customs, but also suggested that they could. In the area of improvement, each new product needs to “pass five levels and cut six generals”, and it can be released after several rounds of meetings and selections. Japanese sushi Lang has two new products listed in a month, Hong Kong once a month, if the sales are not good, the sushi will need to be removed.
Araya and Man are most impressed by a meat-filled sushi, which tastes okay. Japanese sushi Lang once sold this product. In addition, the development team has also developed some delicious but unavailable sushi, such as: moray jade sushi, raw ham water eggplant melon sushi, and chicken skewer sushi, mainly because the staff will be more troublesome to prepare, and also match Seems a little strange.
Araiya and the man said that in the Japanese industry, Sushiro is the last to provide flat-plate ordering. The company mainly focuses on research and development of products, hoping to introduce more delicious new sushi styles, and will not consider launching products with steamed bread. (Photo by Huang Shuhui)
Do not consider launching steamed bun-like food
However, if the meat-filled sushi meets the red bean warship that Mingjiang Sushi has launched in the past, it can be described as a small witch. The red bean warship uses red beans as ingredients to mix salad sauce, and it looks like vomit. "Cheap" bad food. Araya and the man said with a smile that the Ming General's red bean warship is also very famous in Japan. I have heard of it but I have not eaten it. If I have a chance, I would like to try it. However, if such interesting and gimmicky foods are not good enough to attract customers for long-term patronage, they will not consider launching such products. In addition, he tasted delicious fried rice in Hong Kong, so the company is currently developing a fried rice warship.
At present, Sushilang's branches are lined up from time to time. When asked how to make these "love early adopters" customers long-term customers, Araiya and the man think that although the company will introduce discounts to attract diners, the most important thing is still the quality of the product. He expected Customers will say that they want to eat sushi lang products before going to sushi lang. Therefore, the company will work hard to do product research and development, and make the main menu better and better. There will also be limited-term products every month. If many customers say they still want to eat, Or if they feel delicious, they will consider putting them on the main menu.
Araiya and the man even smiled and said that the management of Sushiro will regularly visit the store to spot-check the quality of the sushi, mostly patronizing as a mysterious customer. Even the head of the Japanese sushiro, Mizushiro Kumi, may come to the Hong Kong store for a "microservice private visit".
Unemployment rate rose to 3.3% in December, unemployment rate in consumer tourism related industries was 5.2%, highest in three years
Catering Sushi Lang
