The new fusicet

Photo: PR, PR

• Home and decor
• news

The infamous strip club has recently become a social incubator for entrepreneurs. To remodel and inspire a positive spirit, an American architect was recruited who decided to use the history of the building to empower him. "We will add a bright color to lighten the darkness that was here"

Gal Slonimski

The Posict, the infamous strip club in Tel Aviv's Square, was closed last year. For a while, it was unclear what would happen to the fate of the rounded building that became a symbol, and even rumors of his conversion to a synagogue were wanted. Last summer the building was purchased and the owners decided that its essence had to change - so it became a social incubator that serves as a home for various organizations' initiatives. It has recently been decided to recruit an architect who will lift this building up several levels when it comes to its design - and adapt it to the new design.

The complex, which was reopened thanks to Yair Netanyahu for the headlines a year ago, bought JTLV last summer. She passed it on to social entrepreneur Yakir Segev, who decided to instill in him a positive spirit. The place has been undergoing conversion and already these days various and exciting projects and a large number of associations are working, including studies of cooks for asylum seekers, activities of an eco-fashion brand, an initiative to strengthen Israel's image in the world and graffiti workshops.

"It is our duty to make the most of this unique building for the benefit of Israeli society," says Segev, "JTLV's gift is a one-time opportunity. We are trying to create a situation where the building is pleasant and useful on the one hand, and on the other hand it still allows to tell the story of the repair. , And the change that took place there. "

Lions instead of cats

Earlier this month, interior architect Raquel Schwartz, a Jewish American, was reported to be the woman behind the complex's redesign. Schwartz is a graduate of the Rhode Island School of Design. She was exposed to the new activity in the complex and volunteered for the design challenge with full volunteerism, just to bring the complex to a better place.

She said the design project is not only a professional challenge but also a value. "When I first tried to think about the design of the building, to think of a plan, I thought about the connection between the past and the future of the complex. I thought a lot about the word 'Posict', the name of the place, which eventually led me to the idea of ​​lions, which are actually a stronger and more powerful version of cats "Therefore, the colors that dominate the structure will be shades of orange and yellow with touches of red," Schwartz says, adding: "Lions are my inspiration for this whole design project."

"We have a duty to make the most of this unique building for the benefit of Israeli society." Removing the name of the Posict Strip Club (Photo: PR)

Fusicet Fosicet Complex (Photo: PR, PR)

Schwartz and Segev

"When it comes to furniture, I tried to look for something that would correspond with the idea of ​​lions but be functional and efficient, and meet the budget. I found myself wandering in flea markets and looking for donations of furniture. The idea is to change the space - remove walls, open windows and add bright color, leaving space open. The dark and dark there is right now. " In the meantime, it was learned that a large international company operating in Israel, which asked not to mention its name, announced that it would donate NIS 50,000 in furniture.

Schwartz adds that "the new design line will seek to perpetuate the past from looking ahead, and will use various elements such as the dance columns, velvet sofas and heavy curtains that previously represented women's exploitation for the new activity in the complex." She said, "It is important for me and the entire team to integrate the building's history with the new design. We do not want to erase the past, but to grow from it."

Because the complex is already operating in its new format, Schwartz's design work will be completed in stages. She said they are currently working on the basement as the two upper floors continue to function. Later, after completing the basement design, they will overhaul the next floor, opening the basement for activity. A kitchen has already been inaugurated and a special audio performance will be launched in the near future as well as a space for conferences, classrooms and a library.

"I have never designed such a project," concludes Schwartz. "It is unique and powerful. There are very few such projects in the world, and I would be lucky if I fell into my participation in such a thing again. It is a project whose purpose is to connect people and tell an important historical story. The ability to integrate both the past and the future in one project is a dream. The dream job and I am grateful to be a part of it. "

"I thought a lot about the word 'Posict', which led me to the idea of ​​lions." Rackle Schwartz on the background of the complex (Photo: PR)

Architectural designer Raquel Schwartz of Fosikt complex (Photo: PR, PR)