Uber spends the second to thank its French users. Launched a year ago in the United States, the Uber Rewards loyalty program finally rolls out this Wednesday in one of the main European markets for the platform for connecting with VTC drivers.
Arriving in France in 2012, Uber was the only service that rarely offered discounts outside the first race.
However, you will have to subscribe to it and wait a bit because not all users will have immediate access to it. Good news, however: the accumulation of loyalty points is retroactive over the last six months.
A lottery to win credit
Each euro spent on UberPool races or Uber Eats delivery earns one point which is doubled during a UberX and Comfort race, or tripled for a trip with the Sedan service.
Once accumulated, these points unlock a status (Blue, Gold, Platinum and Diamond). These different levels have various advantages which are activated from the first 500 points.
Do not expect a free ride. The points are to be converted into rewards which vary from a lottery to win credit (from 1 to 100 euros) to free delivery on Uber Eats.
Competition ahead
Other one-off benefits may also apply.
The highest status, Diamond, opens the way to priority care at airports or at a protected price in the event of an increase on a predefined route.
Well known for several years for offering a free race after a certain number of points, the main competitor, Kapten (ex-Chauffeur Privé), also implemented a new equivalent system a week ago.
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The passenger earns 50 points per race which he can then wager on the Kap'roulette for a free race, a reduction or a gift from partners. Less random, from a minimum status, the customer can buy a reduction with his points in the virtual store.
A loyalty program less advantageous than when 1000 points were enough to obtain a race in inner Paris but more readable.
The third main player in the sector, Bolt, proceeds by punctually sending reductions of 15 to 30%.
