The hypocrisy: Why fat women are so angry at Castro and Ray Segev

Social media rage this week due to Castro's size expansion affair, and especially Ray Ray Segev, a first-place model in Israel and a modeling agency - Naama Paske Davis explains why

Ofir Sagarsky

Everyone is now talking about shamophobia. On one front - the 2020 Fashion Week storm, which has attracted fire ever since its controversial headline: "Real Women." This time, social networks were furious about the revelation that as part of the auditions process, underwriters who are exposed to disclose a form in which they forfeit any remuneration (ie: salary and royalties) for their work by the employer company. On another front, the PlusSize logos have been rocked by a new Castro campaign, which features models 40-42 to create a misrepresentation of increasing the size range. Most of the criticism directed at Castro has focused on the fact that these dimensions are not only average, but have been sold in Castro for years, and that presenting models of these dimensions as a space-only only perpetuates the rule of thinness.

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"Everywhere there is shamophobia," says Buddy-positive blogger Naama Paske-Davis, "the tree on the street has shamophobic roots." Things are said in half-humor, but many women will agree with her - that menophobia is still felt under every fresh tree; In the clinic, in the workplace, on the street. Alongside this reality, it is impossible to ignore changes in the body model that do occur in mainstream culture. It's still hard to think of a fat woman who sells sex-appeal and succeeds as slender as her, but in the full-cut segment, there are quite a few representations that have taken center stage. Will testify to the same dangerous Jossi models, directed by Ray Segev, who several star in the same notorious campaign from the previous paragraph.

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A post shared by Ray Alona Segev (@raysegev) on Nov 18, 2019 at 9:12 am PST

Even outside of this lonely case, it is clear that the time of Juicy has come. In their current version, Rihanna and Beyonce, Kim Kardashian and Noa Kirl sit comfortably under the title "Sexy" no less than Rotem Rock, Gal Gadot, Ariana Grande or Taylor Swift. At least that's what the press and advertising agencies tell us. Is this an empty-positive propaganda propaganda, or have we really learned, as a society, to reassess the feminine curves? To get an answer to this question, one has to look at who is masturbating, and in other words - where the Insta followers are.

So like this: In the Israeli models segment stars in Top Bar Refaeli, with 3 million followers. AlmaMister followed her with 1.6 million, and in third place Anna Zack and Maria Domark with 1.2. None of them, especially the first three, meet the definition of "heroin chic" or "narcotic appearance," attributed to models like Kate Moss under the Reich 1000 years of the lean regime.

In the US sector, a tight fifth in the opening five, Ariana Grande with 172 million followers, followed by a rather three-dimensional Selena Gomez with 166 million, Kaleigh Jenner with 158 million and Kim Kardashian with 157 million followers. One wonders whether Kim Kardashian's model contributes to diversifying the ideal of beauty or whether one is replacing one extreme with another, and whether a new body image disorder has been created as a result. The multiplicity of addictions to plastic surgery in the Western world may indicate the second situation. But one can also be comforted that Kardashian is part of a fairly diverse offering, probably compared to a decade ago.

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A post shared by Sharon Trakeniski (@sharonikins) on Oct 11, 2019 at 8:09 am PDT

Paragraph-Davis, who spends much of her time and lecturer on the war on shamophobia, argues that we have a long way to go on the path to the long-awaited model diversity. Just this week, it was announced aloud that thanks to Davis' protest against the Israeli Fox network, CEO Eli Wiesel announced that he would work to expand the range of clothing dimensions. Wiesel also promised to separate the company's current presenters for more diverse body representations.

"No CEO of any fashion company has expressed that way," Davis says of the unprecedented achievement. "Only five years ago, the Catch-42 movement came up - I have nothing to wear" in response to which Castro's CEO said there was no room for fat in her stores. .

And since then? No fashion company has expanded its size range? Sounds weird, especially in light of the increased talk of shamanophobia in recent years.

"To this day no one has expressed it. They may be making moves, for example octopus have increased dimensions, but they are shamophobic for everything because they did not put it into their marketing model. You do not see it in the catalog and not in the store, so we are ashamed of it, but they are ashamed. There are minor things going on, but no CEO says black on white "I want to sell to you and I will sell to you."

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A post shared by ???? (@shayzanco_) on Jan 7, 2020 at 11:12 am PST

The contacts between Paragraph-Davis and Wiesel began with poignant, semi-humorous posts as the network's headset, which put clear demands on the CEO. After receiving countless replies, shares and screenshots sent directly to Wiesel, he had nothing left to comment. " His competitors were also going to read it and come under pressure, until things started to move on their own, "reveals the blogger, who has learned a thing or two about advertising and networking politics in recent years.

Some may say that we turn to hate. That the ideal of the female body did not become more diverse but simply moved somewhere else, located somewhere between Kim Kardashian and Noa Kirl.

"I believe the female body should be accepted as it is. But it's a bit like asking Ashkenazi if he suffers from affirmative action to Ethiopians. Like, it doesn't work that way. It's a decades-long injustice that we see in all the media, so let's first establish the full body status And then we'll start to get everyone. The stations that need to pass on the way there are to get what's not skinny. "

Another claim that is often heard against activist logos is "less talk than deeds." For the tired perception of speech, Noa Kirl expands the female body model precisely because she doesn't talk about it. She just dances, feels comfortable with herself, transmits confidence and sexy and so it works. Women like

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A post shared by Meirav Tita Ashoush (@meiravtitash) on Jan 23, 2020 at 12:18 am PST

Paragraph-Davis, on the other hand, is often blamed for seemingly emphasizing their exceptions. "It's a classic shamophobic statement," she said. "These words have not been spoken by anyone to date, and women need leading characters to do it for them. I inspire women who are unable to achieve self-love, because of all the social constraints. So, talk about activism as women That speak rather than do, it's a little out of context. You have to go into a pattern of doing and saying to make a change. If we all sit and wait, join hands and say 'well, it will fix itself' - it will never happen. Take care of yourself. Someone has to say it, create a story around it. It's Story Telling. "

Making an impression of the Buddy-positive strand often brings with it mock positivity, which aims to please the hungry audience for positive reinforcement. Paragraph-Davis agrees that there is a certain fake field, especially in blogger blogs, but in her case, she claims: Everything is authentic. She said the less positive parties in her personality are also flooded with the outside.

"I'm not a complete perfection, and I keep saying it," she said. "I am a woman who experiences everything that another woman on the web experiences, regardless of her self-confidence levels. I also find it hard sometimes with certain parts of my body. Since 2016 I have been through a lot. I thought I was the best baked there, but then I found out I never went with a dress over Lap, so I developed that too. I'm going through a process myself and sure I have a lot more to go, I'm not human, no one chose to be fat, didn't they put us an option, didn't they tell us' lady, what turn do you want? Left to lean right to fat 'and we said' I'm fat! '"

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A post shared by PlusiotStyle? ️ (@nitzan_plusiot) on Jan 19, 2020 at 7:27 am PST

And don't you feel obligated to stay that way for the public?
"Not at all. I also lost 7-10 pounds in pregnancy and not effort, but because I am pregnant, I lose my appetite. What fun I had because I lost my appetite and the taste for living."

Prior to the Fox Project, Naama marched a campaign designed to raise awareness of medical shamophobia. As part of this, poignant evidence emerged of women who had experienced bullying, lack of listening and even misdiagnosis of their illness due to excessive focus on their weight. Some had heard from the doctor "you need to lose weight" before they could say that they were suffering from ear pain.

Her victory in front of (or in collaboration with) Fox is important, but as far as she is concerned, she is only a stop on the way to the long-awaited revolution. "In all fashion companies, it is not understood that 44 is the middle class. It is considered the extreme, although in practice, in Israel, it is the middle degree. She is 52 or 60. In my opinion it will take several decades, but it will happen. "

Paragraph-Davis's optimism is contagious, and the question arises as to what exactly will happen. Will we ever be able to dissolve the human obsession with a narrow, idealistic, idealistic beauty? Is it even possible to break up the one god into a number of idols representing different beauty peaks in their path? If we look at the Instagram split process, we may be on our way there.

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