Also in 2019, "Israel Today" is the newspaper read in Israel leading the definite gap on "Yedioth Ahronoth"
"Israel today" continues to lead // Photo: Joshua Yosef
"Israel Today" continues to be the paper read in Israel, according to data from the TGI survey for the second half of 2019 released this morning (Thursday). According to the daily press data, "Israel Today" gains an average exposure rate of 30.6% and leads statistically significant "Yedioth Ahronoth" with 26.9% exposure.
"Israel Today" recorded an increase in the exposure rate in 2019 compared to the exposure in 2018, which stood at 29.0%.
In the weekend press "Israel Today" continues to lead in annual terms with exposure of 31.0% compared to 30.2% in 2018. Yedioth Ahronoth reports 30.7% visibility on weekends. In general, there has been an increase in newspaper exposure in Israel.
Listen to the radio
"Here" stations recorded an overall listening rate of 37.7% compared to 35.6% in 2018. In contrast, IDF wave stations dropped to 41.2% in 2019 compared to 42.6% in 2018.
About the survey
The TGI marketing database is conducted by Kantar's media division in Israel, under the auspices of the Advertising Companies Association. The TGI database is based on a representative sample of 18+ Jewish respondents, reflecting a population of approximately 4.4 million.