02/03/2020 - 3:47
The 2020 Super Bowl brought together the two best teams of the NFL season, but only one was proclaimed champion: Kansas City Chiefs. On a night in which sports and business are mixed , a similar situation happened with advertising. With tens of millions of viewers, the big brands and also the main politicians compete to stay with another privilege: stand out with the best commercial of the great event of American sport .
Donald Trump, Ellen DeGeneres, Jimmy Fallon and Bryan Cranston were the main figures of the other competition.
Trump and Democrat Michael Bloomberg premiered advertising pieces this Sunday in the triumph of Kansas City Chiefs against San Francisco 49ers, in a year that will culminate in the United States with the presidential elections on November 3.
Despite being a strong political season, only two figures said present in the Super Bowl advertising. Each one invested 11 million dollars (the 30 seconds quoted above 5 million) to try to win the support of the undecided and to strengthen the support of their most convinced supporters.
Trump screened two pieces, one of them an absolute premiere. "I promise to give hope back to the United States. That includes the weakest of us. Let's keep America great," the president wrote on Twitter, where he shared the video.
I promised to restore hope in America. That includes the least among us. Together, let's KEEP AMERICA GREAT!
Text TRUMP to 88022 if you liked our Super Bowl ad! pic.twitter.com/Lgjt53B7QX
There was the case of Alice Johnson , who spent 22 years in jail for drug-related crimes. The president commuted his sentence and in June 2018 he reunited with his family. "I want to thank President Donald John Trump," says Johnson, in the filming that dates back to his release.
The second message is a review of the tycoon's first presidential term. "The United States was demanding a change. And we received a change," says the voiceover at the beginning.
For his part, Bloomberg - candidate of the Democrats - bet on a single commercial of one minute, a plea against weapons . This is the story of Calandrian Simpson-Kemp, mother George Kemp, a young man who wanted to enter the NFL and was killed in 2013, at age 20.
"Lives are lost every day. It's a national crisis," says Simpson-Kemp, who expresses his support for Bloomberg in the fight against the arms industry.
This is a story that needs to be told.
This is a crisis that needs to end.
This is why I'm running for president. https://t.co/hlz2jPRFcd pic.twitter.com/Q1umOiNOSR
But politics was a minor part of the advertising show in the 2020 Super Bowl.
Ellen DeGeneres and Alexa (Amazon)
The great American television presenter and her partner, actress Portia de Rossi, starred in the commercial for Alexa, Amazon's virtual assistant.
"What do you think people did before they had Alexa?" DeGeneres asks De Rossi. And it unleashes a succession of historical situations: the industrial revolution, the westward expansion in the United States, life in the royal Court.
Everything to remember that now a single device can perform all the tasks: change the heating at home, play the favorite song, search for information in the encyclopedia, send messages. And even delete files, as the last wink of the video makes clear. "Alessia, delete those files," orders Richard Nixon, who had to leave the presidency after the Watergate scandal. "Ok ... I don't delete anything," the secretary says to the camera.
Jimmy Fallon and Michelob Ultra
The extroverted presenter of one of the main Late Night Shows of the United States meets several athletes in their misadventures to get in shape . "Exercise stinks!" Exclaims Fallon.
Wrestler John Cena (his gym instructor), ex-athlete Usain Bolt, golfer Brooks Koepka (two-time US Open champion and PGA Championship) and beach volley player Kerri Walsh Jennings cross the path of Jimmy Fallon, who finally learns to have a good time. "It's only worth it if you enjoy it," is the slogan of Michelob Ultra light beer .
The alliance between the brand and the host nation with an Instagram message from Fallon. "I was sweaty, I had a towel on my head and I put a picture that said 'exercise stinks'. The company saw it and said 'it's perfect', because they were looking for someone who hated to do gymnastics, loved to drink beer and would like to have a good time "Fallon himself told the Forbes site.
Bryan Cranston and Mountain Dew
The Breaking Bad and El Resplandor universes intersect in the Mountain Dew soda piece .
Bryan Cranston puts himself in the shoes of Jack Torrance, the character played by Jack Nicholson in the film directed by Stanley Kubrick. And he recalls the paradigmatic scene of the film.
With the ax in his hand, Torrance (or Heisenberg?) Climbs the stairs in search of his wife. He approaches the bathroom door and knocks it with the ax. He pokes his head at the desperation of Wendy Torrance (played by actress Tracee Ellis Ross) and replaces the famous phrase "Here's Johnny" ("Here is Jack", in the Spanish version) with "Here is Mountain Dew Zero".
The commercial had already been broadcast last week on social networks, with very good impact.
Rick and Morty and Pringles
The Adult Swim series and the potato chip brand allied to launch a new flavor. And they announced it with a hilarious video, with the Rick and Morty seal .
It all starts in a living room, with Pringles advertising on television. But Morty soon appears, with several tubes of potatoes in his arms. With the pop tone of the series, the scientist then realizes that Morty is a robot and that they are trapped in a Pringles commercial.
Rick, overwhelmed by a dozen Morty, has no escape.