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The best and worst commercials of the Super Bowl

2020-02-03T19:01:20.742Z


As if they responded collectively to a moment of partisan politics and disturbing news, most of this year's Super Bowl LIV commercials strongly leaned toward ...


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The Kansas City Chiefs: NFL champions 2:26

(CNN) - As if responding collectively to a moment of partisan politics and disturbing news, most of this year's Super Bowl LIV commercials strongly leaned toward playful and silly.

The uproar surrounding Super Bowl commercials, fueled by the $ 5.6 million reported that advertisers paid for the more expensive 30-second ads, fosters high expectations, with the persistent question of whether the investment was worth it.

Was there a commercial that people will continue to talk about in the coming years, such as Apple's "1984" ad or Coca-Cola's Mean Joe Greene commercial? Probably not, and regular ads outperformed the clear winners and losers.

Too many advertisers this year seemed to confuse the activity with the achievement, as if being loud and colorful was enough.

LOOK: Shakira's tongue and other Super Bowl memes

Even so, some of them played quite well at the time and, in general, avoided the missteps that have characterized some past disasters.

The movie ads were more spectacular, with in-game ads for the latest movie "Fast & Furious," another "Minions," "Black Widow" from Marvel and the next James Bond movie "No Time to Die." The Super Bowl is still a main showcase for movies that really know how to blow things up.

However, broadcast services also had a considerable mark during the game, a tangible sign of the changing priorities of the entertainment industry.

Hulu, for example, recruited Tom Brady. Disney + offered a dazzling showcase for its next series. Amazon promoted the drama "Hunters," and Quibi tried to sell his short video service, although, frankly, it doesn't seem that the phrase "I'll be there on a Quibi" is going to become fashionable.

Leaving aside the political announcements of President Trump and Michael Bloomberg, here are a series of instant judgments about who scored, who lost the ball and the wide range of "more or less."

Qualifying in the past Super Bowls curve, it was a pretty good day overall for advertising agencies that earn their encouragement based on these campaigns. Fortunately for football fans, it was not as good as the game and the victory of Kansas City.

Winners

Genesis: John Legend and Chrissy Teigen could be the only celebrity couple that could help sell products in a commercial that would otherwise not shine, so more congratulations for the casting than for the creative, although the reference of the “sexiest man alive ”was a nice touch.

Jeep: Bill Murray in a parody of "Groundhog Day" and reunited with co-stars like Stephen Tobolowsky. How much closer is it to advertising perfection?

Amazon Alexa: An excellent, fun ad, shows what the product can do and what we could not do without it, while incorporating Ellen DeGeneres and Portia de Rossi organically.

Google: He gets important points for his ambition, with a man who remembers his late wife. Deeply moving, it was like the opening sequence of the movie "Up" distilled in a commercial.

Hyundai Sonata: With Chris Evans, John Krasinski and Rachel Dratch with Boston accents, he made good use of his celebrities, proved to be really fun and, by the way, proved what looked like great technology.

Doritos: The cowboy confrontation between Sam Elliott and Lil Nas X, using “Old Town Road” as a backdrop, could have ended in a draw, but produced a winner for Doritos.

Quicken Loans Rocket Mortgage: Jason Momoa, who revealed the faint 50 kilos under his skin in the comfort of his home, was perhaps the best visual gag of the day.

Walmart: The massive retailer wove scenes of familiar science fiction movies in a way that relied on all the movie ads we watch during the Super Bowl.

Toyota: How spacious is the Highlander? Very ingeniously, you can use it to rescue people from dangerous movie situations.

T-Mobile: Anthony Anderson's real-life mother moves, and calls him a lot, in a 5G phone service ad that connects with the audience.

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Microsoft: It's always smart to join football in some way, but especially when introducing Katie Sowers, the first woman to train in the Super Bowl. Olay offered a similar message in his star-filled ad "Make room for women," but creativity was not so good.

Losers

Planters: After revealing their plans to kill the pet, Mr. Peanut, Planters offered a strange situation by presenting a baby version of the pet while other corporate spokespersons were crying. Finally, the legume gave her life in the service of a wrong campaign.

Snickers: It is not clear what a giant Snickers bar would do to solve all the world's ills, apart from perhaps giving it diabetes.

Sabra: Although the announcement generated an early controversy because a conservative group was upset about the appearance of drag queens, the only real problem here was that the place for hummus was messy and, worse, unpleasant.

Avocados from Mexico: "Why Molly Ringwald, exactly?" Was just one of the questions left by this commercial in its wake.

Mountain Dew: Bryan Cranston was a good choice for this parody of "The Shining", but apart from the closing image of the mountain coming out of the elevator, everything was too cute.

Michelob Ultra: Jimmy Fallon exercising with John Cena felt terribly tired and unmodern.

Commercials Super Bowl

Source: cnnespanol

All news articles on 2020-02-03

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