Absolutely not because of the bikini: Get the biggest whistleblower in Israel

There is a tendency to think that to be sassy, ​​all you have to do is look good and take a photo in a bikini, but the numbers prove to be insufficient - Natalie Dadon is the biggest female sitter on Instagram, and here are the reasons

Venus Harel

Millions of shekels a year spend the commercial fashion, makeup and life-style companies on Instagram leaders and influencers on Instagram, and in this regard there is even affirmative discrimination - women earn more. According to market estimates, Neta Al-Mehmeister and Noa Kirl receive about NIS 60,000 per post, Eden Pines earns over NIS 50,000, and from the male side Ben Zini makes only NIS 20,000 per post. Until recently, prices were set according to the number of followers and the level of agent rigidity in the negotiations conducted with the commercial companies.

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But does a post with Maria Domark, who holds a page with 1.2 million followers and is followed by celebrities such as rapper RIP RICHIE (with 9.3 million followers), Anna Zack (1.2 million followers), global gay icon Eliad Cohen (1.3 million) and dozens of models and actors from around the world , Supposed to be more valuable than a post from Natalie Dadon, who has a modest number of just over half of Domark's followers? Not necessarily.

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A post shared by Maria Domark • Maria Domark (@maria___domark) on Mar 30, 2019 at 5:23 am PDT

To make an impact is not enough to be beautiful

Using new technology created by influencer Leaders, which analyzes and monitors 84 million Instagram accounts at once, reveals fake followers, age, sex, hobbies and more, we made a comparison between Natalie Dadon and Maria Domark, and found that although Domark boasts larger numbers, in fact 684,000 followers Dadon is more effective at advertising and selling women's products and messages than the 1.3 million followers of Domark, because Natalie has a percentage of women following 63, compared to Domark who holds only 23 percent. The data also reveals that even though Dadon's viewing averages, likes, and responses are lower than Domark's, it is still more influential to advertisers, to the female audience.

After Dadon, among his followers Gal Gadot, Kane Rivers, DJ Black Coffey, Netta Elhmeister, Yael Shalbiya and Nicole Raidman, Israel's second leading female influencer is surprisingly Eliana Tidhar with 416 women following her, and immediately following Adele in Splov (401,000 ), Shirley Levy (321,000) and Shiran Sandal (293,000).
Domark can take comfort in another title - the Israeli woman who most influences men. Nearly a million men follow the model, and on the Instagram page it's easy to see that male reactions are increasing as there are more pictures in swimsuits.

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A post shared by Nataly Dadon (@natalydadon) on Jan 5, 2020 at 9:02 am PST

Gives followers a sense of being one of them

So if you were wondering what the difference is between these women, who at times look like clones of each other, and if you thought that all it took to make them successful was to be young, look good in photos and upload pictures in a bathing suit, you were wrong. Surprisingly, despite a host of Dadon photos of bikinis and sexually explicit photos, she is actually followed daily by women, and in numbers - over 560,000. In contrast, only 23 percent of women follow Domark, which is 295,000 women - a significant figure that every advertising agency should take into account.

And the reason? The data does not show it, but must conclude that the difference lies in the content, or its complete absence. Especially when it comes to followers, there is a great deal of appreciation for the consistency and sharing of personal moments, such as the daily life shared by Dadon, who is photographing with her son, showing what she is wearing, and talking to the followers through her story. Add empowering messages to it, and you'll gain identification and connection, which is probably what it takes to satisfy a female audience. Natalie Dadon reminds her followers that she is one of them - who also wakes up in the morning and needs to prepare food even though she may not feel like it, and that she also has a hard time, just like them. Maria Domark, on the other hand, who mainly publishes beautiful photos of her on Instagram, also other content and also, let's face it, a huge emphasis on ideal body that most women will be very difficult to achieve, another reason that most of her followers are men. So true, sex is familiar, but to be snappy that is really worth spending budgets on, you need a little more.

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A post shared by @elianatidhar on Jan 14, 2020 at 5:00 am PST

Aliena will gallop in second place. surprising

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Natalie Dadon
Two-thirds of her followers are 18 to 34 years old, who are mainly interested in fashion, makeup and ... surprise - cameras. It seems that fashion companies can benefit from collaborating with her

Aliena Tidhar
Over 47% of Aliana's followers are girls between the ages of 18-34 who are mainly interested in fashion, cameras, restaurants and entertainment

Adele Baslov
Over 54% - that is, over half (!) Of Adele's followers are girls between the ages of 18-34 who are mainly interested in motherhood and family life, fashion and lifestyle

Shirley Levy
Over 60% - Shirley's followers are girls between the ages of 18-34 who are primarily interested in social life, friendships and relationships, content photography for her social networks and followers are following me in a place of pan and lightness, less than life style and fashion - meaning Shirley represents fun

Shiran Sandal
Over 46% - Sheeran's followers are girls between the ages of 18-34 who are mainly interested in fashion and lifestyle, photography

Chen Amsalem
Over 54% - Chen's followers are girls between the ages of 18-34 who are mainly interested in motherhood and family life, fashion and lifestyle

Avivit Bar Zohar
Over 52% - Aviv's followers are girls between the ages of 18-34 who are mainly interested in fashion and home fashion, relationships and social life

Anna Aronov
Over 45% - Anna's followers are girls between the ages of 18-34 who are mainly interested in fashion, clothing and styling, social life, fitness and exercise.

Yarden Harel
Over 46% - Jordan's followers are girls aged 18-34 who are primarily interested in fashion, lifestyle, styling, travel and abroad, friends and social life

Moore Silver
Over 50% - Moore's followers are girls between the ages of 18-34 who are mainly interested in fashion and styling, family life, moms, social life

Maya Dagan
Over 52% - Maya's followers are girls between the ages of 18-34 who are primarily interested in family life, fashion and only then their fun and enjoyment.

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A post shared by Moshkovich Marina (@ moshkovich.marina) on May 24, 2019 at 6:02 am PDT

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Eran Nizri, founder and CEO of the Leaders Group, reveals that after many years keeping the technology to themselves, an amazing case study has been created in the Israeli market and in several other global markets with over 1,200 campaigns running with artificial intelligence, Big Data analysis and smart algorithms, which enable significant upgrading The work with influencers, or in their words: "You can throw your excel files, whatsap calls and emails, because through our systems you can pitch a campaign in minutes and save valuable work time, make decisions based on data and most importantly - measure sales and save a lot of money ".

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In collaboration with Dror Kontanto