Social News
Written by: Golden Chess
2020-02-11 08:00
Last updated: 2020-02-11 08:00Ocean Park is a memory of many Hong Kong people. However, the park has been losing money for years, and it needs to apply to the government for 10.6 billion yuan for future development. Many park facilities and mobile games will also be demolished. Formerly known as the "Mickey Mouse Killer", Sheng Zhiwen, chairman of the board of directors of Ocean Park, admitted in an interview with "Hong Kong 01" that he felt heartbroken about the current situation in Ocean Park, and described it as a lost child who grew up.
He also joked that whether the government's removal of its chairman in 2014 was a correct decision to be a "Difficult question" or that he was lucky to leave at a suitable time. He also pointed out that he had some ideas about the development of the Ocean Park, including the increase in the price of some tickets. He also confessed that the park had structural problems and it was difficult to operate under government management. He thought that it should be examined whether there would be changes in the future.
▼ Current situation of Ocean Park ▼
+7
+6
+5
Different management methods of the current management emphasize that they do not want to blame the management
Sheng Zhiwen was appointed in 2003 to be appointed Chairman of the Ocean Park. During his tenure, the park maintains profitability. However, in 2014, he was notified that he would not be re-appointed, and he was succeeded by Vice Chairman Kong Lingcheng. Sheng Zhiwen recalled that he cooperated with then-CEO Tom Mehrmann, and Miao Lewen had rich experience in the theme park industry. He also pointed out that Ocean Park was recording a surplus when he left office and was regarded as the world's top theme park, and the decision to remove him was the "Difficult question".
Ocean Park went from prosperity to decline. Many people think Sheng Zhiwen's departure is a turning point. He pointed out that the management of the management of the park was different from that of him. "At that time, I operated Ocean Park as a private company, and I didn't listen to the government often." But he emphasized that he did not want to blame the management. Sheng Zhiwen believes that the current consumer preferences have changed. Creativity is particularly important in this case. "If I am still in the management, I will use technology to change the old facilities into new ones, such as adding virtual reality technology."
Sheng Zhiwen frankly felt heartache about the current situation in Ocean Park, and described it as a lost child who grew up. (Photo by Lu Yiming)
Sheng Zhiwen's Heart is Ocean Park "If it is closed, it is a tragedy"
At present, Sheng Zhiwen is still concerned about Ocean Park. On the day of his visit, the Legislative Council was reviewing the allocation of Ocean Park. After the visit, he immediately asked the secretary about the meeting. For the 10.6 billion yuan application for Ocean Park, Sheng Zhiwen agreed to involve a large sum of money, but believed that the most important thing is to allow the park to have sufficient funds to operate. Because Ocean Park is an important memory of Hong Kong people, it is already part of the culture. "If it is a tragedy to close ". He joked that as a Hong Kong citizen, he also hoped that the funding could be used properly.
He also revealed that he had some ideas about the development of Ocean Park, and frankly that Disneyland fares have been high, and the government has been afraid of increasing fares for too many years. He suggested that only tourists entering the park should be increased in fares. Local people can maintain the current prices. "Tourists don't mind fares very much, because they may only visit once or twice a year."
After Sheng Zhiwen took office in 2003, he gradually laid the foundation stone for five major festival activities for Ocean Park. (Profile picture / Photo by Li Zetong)
Sheng Zhiwen advocates 3 strokes to save the dead
1. Increase the admission ticket price for tourists, while the local ticket price can maintain the current price
2. Government must find people with experience in theme parks to take over the management of Ocean Park
3. Check if the government is suitable for the management of Ocean Park
Hong Kong government plans to pump more than 10 billion yuan to help expand Ocean Park
Plan to allocate 10 billion yuan to Ocean Park: Qiu Tenghua: Difficult decision to inject money into the park in the past half year
Ocean Park expects only 1.4 million people to enter the park in the first half of the year.
Sheng Zhiwen: Management successor must enrich theme park experience Worst case sale of Ocean Park
In addition, Kong Lingcheng, the current chairman of Ocean Park, and Li Shengzong, the chief executive, will expire within this year. Sheng Zhiwen suggested that the government must find someone with experience in the theme park to take over. The new management must first organize the current future development plan before deciding to keep the current plan. Or make fine adjustments.
Sheng Zhiwen's third proposal is to review whether it is appropriate for the government to participate in the management of the park, because the government is very careful in making decisions and sometimes causes operational difficulties. It believes that the government should not participate in theme park management and operate theme parks. Few theme parks have private funds and are generally profitable. He also said that if the government no longer wants to operate Ocean Park, it can be sold to interesting private companies or co-operate with private companies.
Sheng Zhiwen vigorously developed Ocean Park during his tenure, and some of the debts were raised during his tenure. He emphasized that the debt was carefully calculated by the CEO at the time, and he did not consider it to be an overestimation of the profits of Ocean Park. He also metaphorically said, "When you buy a house, you have to borrow a building mortgage, and you always have to repay it on time. Owners cannot repay the mortgage. "
Ocean Park Sheng Zhiwen 01 Video News Madman
