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Dessert and Shoes: The Successful Israeli Patisserie in Paris | Israel today

2020-02-12T07:04:13.547Z


Tal Spiegel's professional Instagram account has more than 315,000 followers, who enjoy quality desserts and colorful shoes


Tal Spiegel's professional Instagram account has more than 315,000 followers, who enjoy quality desserts and colorful shoes. • He is currently arriving from Paris for dessert week and displaying some of his finest arsenal.

  • Tal Spiegel

    Photo:

    Sven Andersen

Many talk about Israeli dessert week. Particularly sweet week, where the last of the dishes and the image of the Israeli patisserie chef are at the front of the stage. Like similar festivals around the world, we will also celebrate Sugar Day with the participation of leading restaurants, but without a doubt, the sweetest and most exciting highlight is the arrival of Israeli patisserie Tal Spiegel from Paris to Tel Aviv for the week.

Spiegel, who holds the most recurring Parisian Instagram account of more than 315,000 followers, wears a chef's jacket and juggles his meticulous work, which will be served over the next few days at an elegant tea shop in the Tel Aviv Montefiore.

Alone in Paris

In 2015, Spiegel left Israel and landed in Paris for confectionery studies in one of the most prestigious professional schools in the City of Lights. He found himself starting a new life, alone in Paris. At the same time as his studies, he began researching the local patisserie scene. Armed with a mobile phone, ambition, curiosity and his skills as a graphic designer, he began to photograph sophisticated and colorful desserts, each time matching his pair of shoes to the sweet object's color gamut, and vice versa.


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A post shared by @desserted_in_paris on Jan 30, 2020 at 4:07 am PST

When Spiegel noticed that these photos were getting a lot of attention, he decided to stick to this feature line, take a professional camera and even edit the photos so that the sweet and the shoes symmetrically and visually correspond with each other precisely. These photographs soon became the hallmark of the specially named account, desserted in Paris, and world fame among the international foodies community was not late.

desserted in Paris is today a strong international brand and a leader in culinary Instagram accounts. Parallel to this account, Spiegel holds an account named after him and juggles between these two platforms, which reach tens of thousands of followers worldwide. Behind these two accounts is one of the most colorful, talented and charismatic people.

Asked why he holds two Instagram accounts, Spiegel replies that he is separating Dizerted from Tal Spiegel. "Dizerted is an account that deals with the research of the French patisserie. There are no desserts there. The most common question in Dizerted is - where can you taste it? So my desserts, if not sold to the general public, do not fit this profile. , Designed to unveil events I edit, desserts I create, behind the scenes of my ongoing work, class master workshops I deliver around the world. It's very important to know and understand that my work is not just an Instagram and public opinion - I'm a patisserie chef and that's my profession. "


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A post shared by @desserted_in_paris on Jan 20, 2020 at 2:37 am PST

Shoes, and a lot of sweet

As mentioned, one of his identifiers is the special shoes, and the question is whether his shoes are. "In Israel, even when I was working on graphic design, I started picking colorful and special shoes. I am a colorful guy, and that was always my characteristic. When I moved to Paris I took a very small part of my collection with me and ten couples made the transition with me. One day, I happened to get a yellow dessert photograph When I wore yellow shoes, I photographed the dessert with the shoes and saw that the reactions were great. And so I used the ten pairs of shoes I had and took desserts to suit them. Later I started collaborating with leading fashion houses that started addressing me. Today I have over 300 pairs of colorful shoes and all of them. "

Have you ever used your account to launch shoes?

"Reebok approached me with the launch of Purple Shoes, and I created for the Purple Dessert brand to correspond with the new shoes. This piece starred in campaigns in the United States and was received with great love. In addition, there are some shoes that I designed or donated to design when needed for my photography.


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A post shared by @desserted_in_paris on Jan 2, 2020 at 2:51 am PST

"Sometimes I need color combinations that are not in existing shoes, but there are patisseries in the world. For example, white and yellow shoes exist, and they fit lemon tart shots, but once I shot yellow and green macarons, and I am disappointed there are no shoes with such a color combination. Can already pick up a phone for some fashion houses and ask for color combinations I want. Like the shoes I now wear, created for my dessert photos, because then what fashion house produces 45-size men's shoes in brilliant pink and white colors? ".

A global hug

The Dizzyd Instagram account has been hugely embraced by food and dessert enthusiasts around the world. On this, Spiegel says, "I'm invited quite a bit to document cities around the world, and actually give a stage to their patisserie world. It's not always easy, because Dizerted's line is very French and it throws on account visibility. But I find ways to crack it without To disinfect myself and the characteristics of my account. "

About the work in Paris he says: "In Paris I have to visit and taste new collections, and keep in touch with the chefs. Some of them have already become friends with me, and we also find time to sit down for a cup of coffee regardless of work."

Asked if he wandered around the city looking for inspiration, he replies: "Today the working method has already changed. If I once walked around the city with a bag full of shoes and a camera hanging from my neck, today I work directly with chefs, managers and PR and marketing, and receive all the information from them. . From that, I choose what I want to photograph, and the desserts will come to me. "

Do you taste everything you shoot?

"I used to eat, not taste. I really ate every dessert and dessert. Today I already have experience, and I just taste. My favorite dessert is a simple and classic lemon tart, just like tattooed on my wrist."


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A post shared by @desserted_in_paris on Dec 16, 2019 at 3:56 am PST

If you wanted to know where the most delicious lemon tart is served in Paris, Spiegel recommends a restaurant rather than a boutique patisserie. "Le square trousseau restaurant serves a classic meringue lemon tart, with no juggling and the most delicious to have."

The Israeli dessert world is also advancing and evolving. On his colleagues here, Spiegel details: "Efrat Lichtenstadt, Atalia in Ein Kerem, Oak where of course. There are talented and wonderful people here who I really appreciate, also Sunny Deri who I do not know and did not meet, but I really appreciate what she does. Eran Schwartzbard invited me To visit his confectionery without ever meeting us, and I was very happy to arrive. When invited and I have leisure, I am always happy to visit and get to know. "

Spiegel, as mentioned, will be hosting "Dessert Week." On choosing which desserts to serve, he says: "I wanted to combine my preoccupation with high French patisserie with our flavors here. Each dessert has several elements, appropriate for a strict French dessert, and each dessert has a Mediterranean Israeli aroma."

Source: israelhayom

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