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Written by: Golden Chess
2020-02-13 18:00
Last updated: 2020-02-13 18:00Valentine's Day is approaching, and lovers will express their love with bunches of flowers. However, the outbreak of a new coronavirus associated with pneumonia in Wuhan continued this year, and the arrival of flowers in Hong Kong was also greatly affected. Some flower shops said that due to the closure of many flower markets in the Mainland, the number of flowers coming to Hong Kong this Valentine's Day has been reduced by at least half. There are also flower shops that say Hong Kong ’s Valentine's Day atmosphere is bad.
In previous years, Valentine's Day was like the "Office Flower Collection Contest", but this year, under the influence of the epidemic, many wage earners stayed home. Some flower shops said that they would send flowers to their residences, but because "Hong Kong, Kowloon and the New Territories will send them," the flower delivery process is more troublesome.
▼ Flower Market Florists Sell Valentine's Day Bouquets ▼
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Mong Kok Flower Market Leng Qing Florist said imported flowers could not arrive in Hong Kong due to flight cancellation
Valentine's Day is approaching, which is different from the previous situation in the city. This year, the flower shop in the flower market in Mong Kok is very deserted, and the bunch of roses is rarely asked. Flower shop owner Jennifer said that due to the epidemic, the source of flowers was tight. Since many flowers and other bouquet decorations are from the mainland and Southeast Asian countries, the entrances to these areas are currently "basically sunless"; and flowers imported from other countries are also unable to arrive in Hong Kong due to cancellation of some flights. She confessed that even the supplier was not sure how many flowers could be delivered in the end, saying only that "100 boxes might get 2 boxes".
Jennifer said that this year's purchase of flowers is at least half less than last year, and different florist shops are also buying flowers at the same time, which has caused the price to be "high" by at least 30%. Although costs have skyrocketed, Jennifer said that it is not possible to increase the price at present, because its flower shop began to promote Valentine's Day bouquets in January. At that time, the impact of the epidemic was unknown, and it is difficult to change the price.
Valentine's Day is approaching, but the flower shop in Mong Kok Flower Market is very deserted this year. (Photo by Huang Baoying)
In terms of customers, Jennifer said that the customers who ordered bouquets this year are similar to last year, but because of the increase in costs, they are "less profitable" than last year. However, it is estimated that suppliers will still increase prices, so it is difficult to predict that the business volume will be different from last year. "It's only when the customer is saved."
Jennifer said that because many citizens stay at home for office work, flower shop delivery is also more troublesome. "In the past, it was sent to areas with concentrated offices, such as Central and Tsim Sha Tsui. If you want to send a home to your home, Hong Kong, Kowloon and the New Territories must go.
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Hong Kong Flower Retail Association Chairman Xie Huang Xiaoyan said that people in the industry generally are not optimistic about the Valentine's Day market this year. She explained that due to the impact of the epidemic this year, the atmosphere was relatively poor. In addition, many people stayed at home to work, "I see people receiving flowers and I have to collect less." In addition, due to the suspension of many flower markets in the Mainland, the person in charge of the flower market has temporarily arranged for the direct delivery of flowers to the port, which will increase the cost price and reduce the supply.
Xie Huang Xiaoyan expects that the business volume will be reduced by about 30% to 40% this year. If the epidemic continues, it will be more than half of last year. She claims that although the cost has risen, the price of this year's bouquet is similar to that of Valentine's Day last year, and she said frankly that "it's too expensive to scare away customers." She added that the most welcome flower this year is still roses.
Flower shops continue to launch "sterilization and antibacterial care series"
Recently, a new coronavirus epidemic related to Wuhan pneumonia has spread, and disinfection supplies such as hand sanitizers have been snapped up by the public. Some flower shops will launch a disinfection and antibacterial "care series" on Valentine's Day this year. In the flower boxes and bouquets, hand sanitizers and hand rubs are included. The prices range from about 1,000 to 1,600 yuan. The flowers in the series include red roses and hydrangeas. The test was still available for purchase on February 13th, but the earliest delivery date is February 15th the following day.
Mr. Zhou, who went to the flower market to order a bouquet for his wife, said that because his wife's birthday was on Valentine's Day, she would also give a bouquet every year to celebrate. He booked a rose to give to his wife, which cost nearly 1,000 yuan. Although the same type of bouquet, this year is about 100 to 200 yuan more expensive than last year. He laughed, "but his birthday must be given."
Valentine pneumonia in Wuhan