In Nîmes
Based on the principle that "our shopping is our jobs", the Occitanie region has just launched a poster advertising campaign by hijacking the logos of Amazon, Instagram and Facebook.
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Thus, catchy slogans taking up the typographies of these Gafa adorn Bus shelters and 4x3 panels from Montpellier, Toulouse, Nîmes and Perpignan. "Instead of buying online, I buy in my area" , can we read in a font identical to that of Amazon.
"Better than on the internet, in my region, I can buy instantly" , it is written against the background of the Instagram logo, while a third poster with Facebook communication codes invites you to buy "face-to-face" face to put a face on the traders' of the region. "We take advantage of the visibility and enormous notoriety of these companies to provoke, with playfulness and humor, a local purchasing reflex and try to rebalance behaviors in relation to online shopping" , explains Carole Delga, president of the Occitanie regional council, which entrusted the agency VeryWell Toulouse with the design of this multi-media advertising campaign in billboards, advertising purchases, internet and social networks.
So much for the form. On the merits, the president of the region recalls that, since last year, "700 local shops have obtained exceptional aid to cope with the loss of turnover and deterioration following the social movements of 2019."