Ever since the Internet burst into our world, they have been fond of talking about "the death of the written word" and expressing concern that the Internet will make humanity more superficial and stupid. In the age of the Instant, as we were told, no one wants to read long texts, and in the world of overflowing with stimuli no one has the patience for depth and thought. That was our starting point in the summer of 2012, when I was partnering with Dr. Ran Baretz in setting up the "Meade" site. We designed at most 500 to 1,000 words of text, thinking that more than that - nobody would bother to read.

We soon became separated. Not only is there a readership for long and complex texts in the digital age, but this readership has in many cases turned out to be faithful, large and consistent by several consumers of short articles. After a few years, we checked out the "Xi'an" traffic on the site: the top ten was significantly dominated by investigations, articles and essays that mostly passed the 3,000 words, some even far more. These are complex content dealing with foreign policy, cultural issues, economics, and translations of conservative masterpieces. Not what you thought when you were told "right".

This experience has greatly restored my confidence in the human race, which is far more serious and profound than his intellectuals think. And if a conservative website had one message to convey to the world, then that in itself - the respect for the general public - is totally worth it. And he also restored my trust in the right: There is a large, vibrant community of conservative intellectuals and intellectuals in Israel who, until the establishment of the site, found no home. "Measure" has proven that the Israeli right can give Fayette very strong in the intellectual field as well.

It is no wonder that in many of the issues that have come up on the right-wing agenda in recent years, a measure has been one of the camp's leaders, one step ahead of everyone: the infiltration challenge, the legalization of officials, the deterioration of military function, the stagnation of the economy, the politicization of the media, judicial activism, the corruption of culture and influence. Of foreign organizations on Israeli democracy - in almost every topic the site made regular and original claims and presented important findings.

In recent days, the Meade website has launched a mass recruitment campaign, realizing that this discovery - the existence of profound and combative right-wing masses - can and should also be translated into financial support. It is no coincidence that this initiative is met with condescension, contempt and pressure from the left. They want to see the "measure" closed. They prefer a world where their advantage is retained in the control of intellectual discourse, where you will only read translations of magazine articles from the Guardian, and believe that plastic straws are more dangerous than the Iranian nuclear, or plain language, that leftists will also understand: they want a world in which no one interferes with their monopoly The governmental power, to dictate what you think, eat, do and vote.

The least we can do to stop the drift is to give the "measure" the power to continue. The success of the "mobilization" mass mobilization is the success of the entire right to provide an intellectual alternative to leftist hegemony.