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(CNN Spanish) - The Barcelona football club “flatly” denied having hired social media services to spread negative messages from its players.
In a statement published Monday on its website, the club rejected information from the SER chain that said the team would have hired a company dedicated to “creating opinion states on social networks”.
The report describes that the organization does it to "protect the image of the club president" and for this supposedly "attack people from different areas of the Barca ecosystem." The SER claims to have had access to reports prepared by the company that the club would have hired.
In its official pronouncement, Barcelona informed that it has contracted social network monitoring services “with the objective of having knowledge, both of the positive and negative messages” of which it is subject to “protect and preserve” its reputation and that of People linked to the club.
He also states that the company that provides the I3 Ventures club does not have “any link” with the accounts in the social networks mentioned by the Spanish media and “if any type of relationship is demonstrated, the club would immediately terminate its contractual relationship and take legal action. timely in defense of their legitimate interests. ”
For its part, the company I3 Ventures also issued a statement on Twitter in which it states that the information disclosed is “absolutely” false. "I3 Ventures is responsible for tracking and monitoring of all social networks and digital channels for that institution, with the scope referred exclusively to its reputational management," says the statement.
Barcelona demanded “the immediate rectification of the disseminated information” while ensuring that “it reserves the right to take appropriate legal action against those who continue to involve the Club in this type of practice”.
CNN contacted the SER Chain and has not yet received a response.
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