Funny poster: an advertising campaign by the traditional Munich company Rischart is currently amusing.
- There are always unusual advertising slogans .
- The Rischart bakery in Munich is now also counting on this.
- The traditional company advertises one of its products with a poster and a not-so-serious term.
Munich - Everyone knows a lot of unusual advertising slogans that are great to laugh at or that make you wonder at first how they fit together with the product. This is how many may feel now with the latest campaign of the Rischart bakery in Munich .
Funny poster in Munich: Kaiserschmarrn advertising with a difference
Anyone who thinks that advertising for Kaiserschmarrn cannot be made humorous is wrong. On the poster you can see a plate with a lot of Kaiserschmarrn and a glass full of apple sauce. In addition it says in plain black writing: "Emperors Nonsens" . Literally translated, this mixture of German and English (Denglisch) means "Kaiserschmarrn".
When asked by tz.de * , Magnus Müller-Rischart explains how the idea for this advertisement came about. "We are of course aware that 'Emperors Nonsens' is not the linguistically correct translation of 'Kaiserschmarrn' into English," the company boss sends out.
Tipptopp translated! pic.twitter.com/2otE4inCcq
- Christian (@GlockenTweet) February 10, 2020“However, with the literal translation of 'Kaiser' in 'Emperor' and 'Schmarrn' in 'Nonsens' we wanted to draw attention to our delicious Kaiserschmarrn in a humorous manner and with a wink . For us, the focus was on the language joke and also on the small, confusing moment until the eye-catcher came into effect and triggered a smile, ”Müller-Rischart continues.
Poster breakdown in Munich? So far no response to unusual advertising
When asked how customers from home and abroad reacted to the advertising poster , Müller-Rischart announced that there had been no feedback yet - neither in the café, nor by email or phone.
"Many of our employees are very international and speak perfect English. Guests who speak this language in our cafés need not be afraid of misunderstandings, ”added the company boss.
A baker from Moosinning in Bavaria drew attention to the newly introduced till receipt with sugar mass and raspberry jam. And inspires his customers.
In the video: Protest against a receipt with a receipt made of sugar
But while the receipt requirement was introduced in Germany, the French have already changed a similar law.